About This Opportunity The Group Insights Analyst role is a newly created position within Karndean's Group Product Team and offers a unique opportunity to shape how customer, consumer, and market understanding directly influences product, marketing, and commercial strategy worldwide. You will be responsible for leading consumer and market research alongside broader customer and market insight activity, transforming complex data into clear, actionable recommendations that drive business decisions. Your work will ensure that our product offering, market positioning, and service proposition consistently reflect the evolving needs of customers and end-users. This is a highly collaborative role, working closely with product design and development, marketing, and wider commercial teams. You will act as a key connector between research, insight, and action, translating findings into compelling narratives that influence strategic decisions and unlock growth opportunities. We are looking for someone confident in independently leading consumer and market research programmes, comfortable working across multiple markets, and skilled at turning insight into impact. You will be naturally curious, analytically strong, and experienced in blending qualitative and quantitative research to tell a complete customer story. How You Will Contribute Insights management Lead and manage external agency relationships, third-party category reports and in-house research to inform strategic decision making and uncover new growth opportunities. Own and evolve our in-house homeowner research panel (the Karndean Inner Circle), expanding it into Global regions beyond the UK. Coordinate customer research including surveys, interviews, ethnographic research and focus groups. Experience with QuMind or online communities is preferred but not essential. Identify new tools, methodologies, and approaches to improve quality, relevance and speed of insights. Usage & attitudes Instigate and manage market and category studies to ensure the business has a consistent and reliable basis of knowledge from which to build decisions. NPD direction & validation Work closely with the Product Team to understand insights requirements for new product development initiatives including proposition validation. Present findings and recommendations to senior stakeholders to inform direction of NPD. Existing product portfolio assessment Support the Product Team in conducting comprehensive assessments of the existing portfolio to ensure optimal positioning and messaging to deliver category objectives. Customer experience Assist the Marketing, Product and Digital Teams in understanding how consumers and end-users interact with our brands across all touchpoints. Conduct qualitative and quantitative research to gather insights on brand experience and positioning. Strategy and influence Champion the voice of the customer across the organisation. Present insights to senior leaders to influence prioritisation and investment decisions. Track market trends, competitor activity and industry shifts that impact customer expectations. Introduce best-practise research methodologies and improve insight maturity across teams. Key Measurements and Goals Development and delivery of insights projects to support product and brand strategies. Embed insights as a key consideration in the product development processes across the Karndean Group. What Will Make You Successful in This Role Proven experience working in a consumer or market insights role with proven experience in relevant research and analytics. Comfortable working independently, with a self-starter mindset. Proactive, curious and continuously seeking a deeper understanding of our customers. Strong understanding of different research methods and data analysis including shopper research, proposition validation and brand tracking. Ability to build a good working knowledge of products and the market in order to understand the 'right' questions to ask. Experience in formulating insights plans and recommending methodologies. Excellent communication skills and proficiency in working within cross-functional teams. Ability to build strong stakeholder relationships and acting as the trusted advisor, shaping briefs and challenging assumptions with evidence Interest in design / interiors would prove helpful but is not a necessity. Comfortable with regular travel within the UK, as well as potential occasional travel to Europe, USA and Australia.