MarTech Manager
Manchester
Digital Marketing Agency
About the Role
We’re looking for an exceptional MarTech Manager to own, optimise and elevate the entire marketing technology ecosystem. This is a high-impact role for a technically strong leader—ideally a former software engineering manager—who thrives at the intersection of marketing strategy, data, and engineering.
As the primary technical authority for the MarTech stack, you will lead the development of custom solutions, strengthen the infrastructure, and ensure systems scale to support ambitious marketing goals. If you excel in building internal tools, guiding technical delivery, and turning complex marketing requirements into robust, scalable solutions, we want to hear from you.
What You’ll Do
MarTech Stack Ownership & Optimisation
* Own and continuously optimise the entire MarTech stack (CMS, ESP, CDP, CRM, analytics, automation tools, etc.).
* Identify gaps, assess new technologies, and lead platform implementations or enhancements.
* Oversee governance and performance of internally built marketing tools, ensuring security, stability, and compliance.
* Lead email reputation and deliverability standards, including infrastructure oversight and spam-testing best practices.
Technical Leadership & Delivery
* Lead the planning, development, and deployment of custom marketing solutions, advanced CMS modules, templates, and automation workflows.
* Serve as the hands-on technical expert across MarTech projects, providing code-level guidance where needed.
* Build and enhance advanced interactive website components using the in-house CMS.
* Develop reporting and auditing frameworks, including advanced SQL queries and data pipelines.
Process, Standards & Enablement
* Establish and document technical best practices for all marketing development work.
* Create training materials, runbooks, and documentation to support broader team enablement.
* Regularly audit web content, email templates, and configurations for quality, performance, accessibility, SEO, and consistency.
* Drive continuous improvement through new internal tools and workflow enhancements.
Collaboration & Incident Management
* Partner with Creative, SEO, Conversion, BI, IT, and other squads to deliver scalable, data-driven marketing solutions.
* Serve as the escalation point for CMS, ESP, and custom tool incidents; lead root-cause analysis and resolution.
* Stay current with emerging trends in MarTech, email deliverability, web technologies, and data infrastructure.
* Provide ad-hoc troubleshooting, technical analysis, and data support as needed.
What You Bring
* 7–10+ years in technical marketing, marketing operations, or software engineering roles.
* 6+ years leading software development teams and delivering production-grade applications.
* Expert-level HTML, CSS, JavaScript, and strong SQL skills (queries, optimisation, pipelines).
* Extensive experience across enterprise CMS platforms, ESPs, CDPs, CRMs, and automation tools.
* Deep understanding of email reputation management, deliverability, and IP warming.
* Strong grounding in SEO, accessibility, UI/UX, and web performance optimisation.
* Experience with governance of internal tools and collaboration with IT/security teams.
* Proven ability to build reporting frameworks and extract insights from complex datasets.
* Exceptional problem-solving, communication, and organizational skills.
* Highly self-driven and comfortable navigating rapid-change environments.
* Ability to travel as required.
If this sounds like the ideal role for you, then apply with an update to date CV asap
Dave
#LI-DO1