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Director of marketing

London
London & Partners
Marketing director
£80,000 - £120,000 a year
Posted: 16 November
Offer description

Director of Marketing & Communications

Application Deadline: 20 November 2025

Department: Marketing, Destination and Commercial

Employment Type: Full Time

Location: London

Compensation: GBP 96,000 / year

Description

Why Join London & Partners?

London & Partners is London's Growth Agency - a unique social enterprise that combines commercial ambition with purpose-driven impact. We operate at the heart of London's global economy, driving investment, innovation, and international partnerships. From scaling high-growth businesses to attracting global capital and major events, our work shapes the future of one of the world's most dynamic cities.

Joining us means becoming part of a global organisation with a bold mission and a collaborative culture. You'll work alongside passionate professionals, engage with influential partners, and help shape London's international reputation. If you're driven by purpose and excited by complexity, London & Partners offers a career like no other.

Purpose of the Role ( You can view the full Job description on the downloadable file on this page, which includes what to include in your application)

As Director of Marketing & Communications, you will lead the strategic direction and delivery of our global B2B marketing, communications, and events activity. This is a high-impact leadership role, responsible for amplifying London's brand, enhancing our reputation, and driving engagement across B2B audiences, stakeholders, and partners.

You'll oversee integrated campaigns, PR, corporate communications, and events, working across international markets and key growth sectors. You'll also champion data-driven decision-making, creative excellence, and inclusive content, while leading a talented multidisciplinary team.

This is your opportunity to shape how London is seen by the world - through bold storytelling, strategic influence, and collaborative leadership.

Key Responsibilities

Strategic Leadership
* Set the vision and roadmap for marketing and communications aligned to corporate strategy.
* Lead B2B marketing, PR, and events across owned, earned, and paid channels.
* Promote London and our programmes (Grow London, Grow London Local) to global audiences.
* Act as senior spokesperson and ambassador for London & Partners.
Operational Excellence
* Deliver high-impact campaigns and events that drive measurable outcomes.
* Embed data and insight into decision-making, reporting, and optimisation.
* Ensure brand consistency, accessibility, and creative excellence across all touchpoints.
* Manage budgets, suppliers, and performance frameworks.
Stakeholder Engagement
* Build powerful relationships with media, influencers, partners, and stakeholders.
* Collaborate across directorates and international offices to align messaging and impact.
* Amplify London's narrative through strategic alliances and partner networks.
Culture & Leadership
* Lead and develop a high-performing, inclusive team.
* Foster creativity, psychological safety, and diverse perspectives.
* Champion internal communications and employee engagement.
Skills, Knowledge and Expertise

Leadership Capabilities
* Strategic Vision - Ability to shape and deliver marketing strategy aligned with long-term goals.
* Influential Communication - Skilled in storytelling, brand building, and stakeholder engagement.
* Commercial Acumen - Understands business drivers, ROI, and campaign performance.
* Data & Digital Literacy - Comfortable with analytics, dashboards, and test-and-learn approaches.
* Inclusive Leadership - Proven ability to lead diverse teams and embed inclusive practices.
Experience & Qualifications
* Substantial leadership experience in B2B marketing, PR, and events.
* Strong stakeholder management across public/private sectors and international contexts.
* Proven success in brand and reputation management, including crisis communications.
* Experience with membership organisations and international trade promotion.
* Familiarity with CRM, marketing automation, and analytics platforms.
* Professional accreditation (e.g., CIPR, CIM) or relevant postgraduate qualification preferred.
Benefits
* Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
* Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
* Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
* Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
* Competitive Pension Scheme: Secure your future with our robust pension plan.
* Networking Opportunities: Expand your professional network within your chosen field.
* Geopolitical Insights: Gain unique perspectives on global economic and political trends.
* Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
* WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.
London's diversity is its biggest asset. At London & Partners, we aim to ensure our workforce reflects the diversity of the city that we promote. We encourage applications from people of any age, gender, ethnicity, sexual orientation or assignment, faith or disability. We also appreciate that many people require flexibility in their working patterns and encourage you to talk to us at interview about any flexibility you may need, be it full-time, job-share, or part-time.

We encourage applications from all sections of the community.

Disclaimer: due to the high volume of applications we receive, we reserve the right to close a vacancy earlier than the advertised date. This is to ensure our teams can manage application levels while maintaining a positive candidate experience. Once a vacancy has closed, we are unable to consider further applications, so please submit your application as soon as possible to avoid disappointment

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