CRM & Marketing Specialist
Blue Legal are partnering with a leading international law firm who are recruiting for an experienced Dynamics 365 CRM & Marketing Specialist to join their Nottingham office. The role involves enhancing the firm's use of Customer Insights Journeys, supporting marketing automation and ensuring smooth coordination of events. Working closely with the Head of Marketing & Events and the wider team, you'll help drive smarter, data-led engagement with the firm's clients and prospects.
The Responsibilities:
* Lead and optimise use of Microsoft Dynamics 365 Customer Insights Journeys (CIJ), including journey orchestration, segmentation, triggers, and event management.
* Coordinate and support marketing-led events, ensuring CIJ processes are followed, improved, and aligned with best practices.
* Collaborate to embed CIJ best practices, provide training, documentation, and encourage team-wide adoption and upskilling.
* Maintain and enhance Dynamics 365 integration with digital tools, ensuring data accuracy, platform optimisation, and alignment with business needs.
* Support reporting and analytics for events and campaigns, including client engagement insights and marketing performance metrics.
* Assist with broader marketing tasks, such as managing Zoom webinars, supporting face-to-face events (with occasional travel), responding to web leads, and collateral coordination.
The Candidate:
* 1–2 years' experience with Microsoft Dynamics 365 (ideally CIJ), with hands-on knowledge of journey orchestration, triggers, and event modules, and a strong interest in marketing automation and data-driven process improvement.
* Organised, detail-oriented, and eager to learn, with a collaborative mindset and a proactive approach to sharing knowledge.
* Confident communicator who enjoys working across teams and managing multiple events or campaigns; experience in professional services is a plus.
Please e-mail your CV and covering letter in the strictest confidence to
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Please note
: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.
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