Sales Manager – Entertainment and Leisure
Location Birmingham
Salary: £40,000+
Fancy Joining a dynamic and rapidly expanding entertainment brand revolutionizing the social events space. The role is focused on driving high-value corporate event sales at a flagship Birmingham venue, with additional focus on relationship building, lead conversion, and event excellence.
Key Responsibilities
* Develop, implement, and execute proactive sales strategies to generate and convert new corporate event leads, consistently achieving or surpassing revenue targets and KPIs set by the UK Sales Manager.
* Own the entire B2B sales cycle—from prospecting and negotiation through to event planning, closing, and post-event follow-up to drive repeat business and increase overall spend per booking.
* Build and manage a robust pipeline of corporate events including conferences, workshops, networking sessions, team-building events, and large social gatherings.
* Design bespoke event packages in collaboration with operations, maximising upselling opportunities and guest experience for each client.
* Actively engage in outreach to the corporate community, expanding the client base and growing event footfall throughout the year.
* Collaborate with internal teams and external agencies to secure large event contracts, negotiate competitive deals, and elevate the venue’s profile within the corporate sector.
* Deliver accurate revenue reporting, share projections, and identify new business opportunities that drive sustained growth in the corporate events market.
* Support the seamless on-site execution of major events, ensuring high standards, client satisfaction, and strong repeat business potential.
* Drive internal engagement—mentor and inspire venue teams to adopt a proactive, sales-driven approach to events.
Required Skills & Experience
* At least 5 years' proven B2B sales or corporate events sales experience, managing end-to-end large event delivery.
* Demonstrated team management and leadership capability.
* Expertise in sourcing, negotiating, and closing high-value corporate events.
* Confident communicator with persuasive negotiation skills and commercial acumen.
* Hospitality/events industry background and operational understanding.
* Strong relationship builder; able to influence stakeholders at all levels internally and externally.
* Highly self-motivated, resourceful, and innovative; able to work flexibly and manage multiple priorities to deadline.
* Client-centric, solution-oriented mindset with meticulous attention to detail.
For more information on this or other Leisure, Fitness and Attractions vacancies contact davidcorecruitment or call David Allen on 02077902666