Head of paid media

Head of Digital

Retail Marketing Agency

📍 Location: London (Hybrid – 2 days per week in office)

💷 Salary: Up to £80,000 per annum

🕒 Contract: Full-Time, Permanent

About Us

We are a leading digital marketing agency specialising in retail and ecommerce. Working with ambitious consumer brands, we deliver integrated digital strategies that drive customer acquisition, revenue growth and long-term brand success.

Our services span SEO, Paid Media, CRM, Content, Analytics, Social Media and Conversion Optimisation, helping clients compete and thrive in an increasingly digital marketplace.

As part of our continued growth, we're looking for an experienced Head of Digital to lead our digital team, shape strategic direction and play a key role in the next phase of agency growth.

The Opportunity

This is a senior leadership role for an experienced digital marketer with strong agency credentials and a passion for delivering exceptional results.

You will oversee digital strategy across a portfolio of retail and ecommerce clients, lead a multidisciplinary team, and work alongside the senior leadership team to drive both client success and agency growth.

The successful candidate will combine commercial acumen, strategic thinking and leadership skills with a deep understanding of the digital marketing landscape.

Key Responsibilities

Strategic Leadership

• Define and lead the agency's digital marketing vision and strategy.
• Ensure best-in-class delivery across SEO, Paid Media, CRM, Content and Analytics.
• Identify emerging opportunities, technologies and trends that enhance client performance.
• Drive innovation, automation and AI adoption across the agency.

Client Leadership

• Act as senior strategic lead for key client accounts.
• Build and maintain strong relationships with senior client stakeholders.
• Lead strategic planning sessions, performance reviews and growth discussions.
• Ensure client objectives are translated into measurable digital outcomes.

Team Management & Development

• Lead, mentor and develop a team of digital specialists.
• Create a high-performance culture focused on accountability and continuous improvement.
• Support recruitment, onboarding and professional development.
• Establish clear objectives and progression pathways for team members.

Commercial Growth

• Support agency growth through client retention, upselling and new business activity.
• Contribute to proposals, pitches and strategic presentations.
• Monitor profitability and resource allocation across client accounts.
• Work closely with the leadership team to achieve revenue targets.

Performance & Analytics

• Oversee reporting frameworks and measurement strategies.
• Ensure all recommendations are driven by data and commercial insight.
• Monitor channel performance and identify opportunities for optimisation.
• Champion a culture of testing, learning and continuous improvement.

Skills & Experience

Essential

✔ 8+ years' experience in digital marketing, including agency experience

✔ Proven experience leading high-performing digital teams

✔ Strong understanding of:

• SEO
• Paid Search
• Paid Social
• CRM & Email Marketing
• Analytics & Attribution
• Conversion Rate Optimisation

✔ Experience managing senior client relationships

✔ Strong commercial awareness and strategic planning skills

✔ Excellent communication and presentation abilities

Desirable

➕ Experience working with retail, ecommerce or consumer brands

➕ Knowledge of Shopify, Magento or other ecommerce platforms

➕ Experience implementing AI and automation within marketing teams

➕ Previous responsibility for departmental budgets or P&L

What You'll Bring

You'll be:

• A confident leader who inspires teams and clients alike.
• Commercially minded with a strong focus on growth and results.
• Passionate about digital innovation and emerging technologies.
• Comfortable operating at both strategic and operational levels.
• An excellent communicator who can simplify complex digital concepts for clients and stakeholders.

What We Offer

✨ Salary up to £80,000

✨ Hybrid working – 2 days per week in our London office

✨ Performance-related bonus

✨ Private healthcare

✨ Company pension scheme

✨ Professional development and training budget

✨ Flexible working arrangements

✨ Clear progression opportunities

✨ A collaborative, ambitious and supportive agency culture