Our client are looking for a Business Development Director to join their Manchester office. In this pivotal role, you will be responsible for shaping and driving the Business Development, Sales and Marketing strategy for the Company Secretarial Services division, collaborating closely with the Head of CSS and the Head of Business Development.
Main Responsibilities
Overall Responsibility
* Deliver incremental revenue in line with the UK CSS annual budget targets.
* Devise and be responsible for the delivery of the CSS Business Development Plan, with objectives including cross selling product lines from across our other business units.
* Work with the broader Business Development team to generate marketing activity and drive brand recognition.
Business Development
* Cultivate and grow business relationships with target clients to deliver new business revenues, ensuring commercial agreements are sustain and improve UKCSS's Operating Profit Margin.
* Pipeline development and prospect management, working in partnership with relevant team members to ensure momentum kept consistently high.
* Bid management – coordinate and deliver compelling and competitive proposals.
* Commercially Astute - Ensure competitors' activity is fully understood, market trends are disseminated and our evolving value proposition is communicated to key internal stakeholders.
* Strategic Perspective – encouraging cross-selling / introductions from all parts of the group business.
* Partnership Led - seek and develop mutually beneficial referral partnerships.
Marketing Communications
* Devise and implement the Sales, Marketing and Communications Strategy
* Own the UKCSS BDM Plan, ensure a considered and balanced of activities integrated as far as possible including but not limited to: digital collateral, brochures, literature and bulletin production, print management.
* Drive social media presence.
Public Relations
* Identify the publicity/news value of cases, client wins, new services.
* Monitor formal and informal broadcast, print and social media for company and competitor coverage.
* Undertake appropriate market research including competitor analysis, demographic and economic reviews.
* Ensure the collection, review and analysis of market information to identify competitor tactics, market trends, new opportunities and challenges.
Essential Knowledge, Skills, Experience
* Educated to degree level and evidence of further study
* Extensive experience of professional services business development, sales and communications with a brand or brands of reputable standing
* Extensive, demonstrable and relevant professional network
* Skilled at developing relationships with colleagues and other professionals including client, partners, press and other contacts
* Experience of executing informed investment of BDM budget to drive optimised return on investment and maximise effectiveness of activity
* A track record of proven delivery, demonstrating both creative and analytical skills
* An ability to manage projects using a collaborative and professional approach and to operate well under pressure