Everway (formerly n2y/Texthelp) is a global community of over 500 team members spanning seven countries, including the UK, USA, Norway, Denmark, Sweden, Australia, and New Zealand. Our mission is to lead the world in Neurotechnology software, helping transform the way we understand and are understood.
Location: Antrim, Northern Ireland, United Kingdom
About the Role
The Field Marketing Director leads the international field marketing function, delivering high‑impact regional execution across Education and Workplace markets. The role involves strategic planning, demand generation, the international campaigns calendar, and all in‑market activation—including ABM, webinars, demand generation programs, and major events.
Partnering closely with regional leadership and Central Marketing, the Field Marketing Director ensures all field marketing activity aligns with commercial priorities through effective planning, prioritisation, and operational governance. As a marketing leader, they build a scalable, high‑performing team and ensure consistent, measurable impact across all regions.
Main Responsibilities
* Field Marketing Strategy & Leadership: Lead cross‑regional alignment on the Education sector strategy, ensuring campaigns support sector priorities and enable sales performance.
* Workplace Field Marketing Strategy: Develop and execute the Workplace field marketing strategy to build brand presence and generate pipeline across enterprise, government, and corporate markets.
* Global‑to‑Local Translation: Partner with Central Marketing to translate global strategy into regional plans that meet both global and local commercial needs.
* Communication Rhythm: Lead communication rhythms between field marketing, central marketing, and commercial teams to ensure cohesion and visibility.
* Campaign Planning & Local Activation: Oversee and optimise the International Marketing Campaigns Calendar, ensuring all activities (ABM, webinars, lead generation, events, and local activations) are coordinated, commercially aligned, and sequenced effectively.
* Commercial Alignment: Ensure all regional marketing activity supports commercial priorities, product strategy, and sales goals.
* Execution Standards: Guide regional execution standards, ensuring high‑quality delivery across programs and activations.
* Sales Alignment & Revenue Partnership: Lead strategic planning cycles with regional sales and field marketing teams to define priorities, targets, and go‑to‑market tactics.
* Lead Flow Processes: Oversee lead flow processes, handoff standards, and conversion quality in partnership with BDR/SDR teams.
* Performance Monitoring: Monitor pipeline contribution, lead quality, and overall campaign performance to inform future planning.
* Events Strategy & Management: Lead the international events strategy, ensuring alignment with campaign objectives and commercial goals.
* Event Evaluation: Evaluate and approve all field events using standardised frameworks (audience fit, cost, expected pipeline, strategic alignment, return on investment).
* Workflows & Standards: Establish and maintain consistent event planning workflows, templates, and quality standards across all regions.
* Operational Excellence & Reporting: Lead the quarterly planning cycle for international field marketing, ensuring clear briefing, prioritisation, and approval processes.
* Budget Management: Manage regional budgets and oversee performance reporting for the International Campaigns Calendar, including KPIs, pipeline impact, and insights.
* Data‑Driven Improvement: Apply performance insights to improve future planning cycles and influence central strategy.
* Team Leadership & Collaboration: Build, mentor, and support a high‑performing international field marketing team.
* Cross‑Functional Collaboration: Foster strong collaboration across Sales, Product, Customer Success, Central Marketing, and RevOps.
* Operational Ways of Working: Champion effective central–field ways of working and uphold operational ways of working.
* Resource Planning: Lead resource planning, forecasting, and capacity management.
Essential Criteria
* 5 years experience of cross‑region marketing leadership and stakeholder coordination
* Proven ability to develop and execute integrated strategies that drive pipeline and revenue
* Expertise in multi‑channel campaigns (ABM, webinars, demand gen, events)
* Experience managing event portfolios, including evaluation and budgeting
* Excellent communication and stakeholder management
* Strong project management and organisational skills
Desirable Criteria
* Experience in the Education, Workplace or Corporate SaaS sectors
* Experience within a disability support or inclusion sector
* Experience leading ABM programs in enterprise or strategic segments
* Understanding of regional nuances across EMEA, APAC, and/or the Nordics
* Experience driving organisational change and adopting new ways of working
You can submit your application on our website by Wednesday, 24th December 2025. Applications may close early due to high demand, so early submission is encouraged.
We are committed to providing a Drug‑Free Workplace for all employees.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Benefits:
* Competitive salary with bonus opportunities
* Flexible work schedules
* Comprehensive health and wellness benefits
* Flexible time off plans
* Career growth through development programs
* Collaborative, innovative culture
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