Overview
We are urgently seeking a Regional Marketing Specialist to join our Device Intelligence team. Reporting to the Senior Manager, Events Marketing (EMEA), this role will be responsible for planning and executing marketing campaigns, as well as managing the delivery of a wide range of conferences and events across the EMEA region, varying in scale and complexity.
Responsibilities
* End to end management of marketing led events; including venue sourcing and liaison, agenda development, delegate acquisition and onsite delivery where required
* Develop and implement comprehensive marketing plans for free events and conferences including, email, website optimization, customer data platforms, search engines, telemarketing and social media marketing across multiple systems.
* Work closely with our sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect the business and client needs
* Work with the Creative team and external agencies to create and maintain compelling marketing collateral; email copy, landing pages, onsite branding assets, online conference registrations, manage search engine marketing and social networking media initiatives; analyze web site user activity reports on a regular basis.
* Ensure stakeholders are well informed throughout the event cycle through reporting including analysis of campaign tactics and financial reporting where required
Requirements
* A positive, customer-centric attitude with motivation to work on multiple events at once
* A passion for events and the drive to grow and deliver an exceptional event experience in a large, fast paced organization
* Proven ability to deliver events end to end varying in scale, from inception to onsite delivery
* The ability to create and develop audience acquisition strategies through various marketing tactics including but not limited to; email campaign, social and digital marketing, to meet event objectives and outcomes
* Knowledge and experience using key marketing automation and business applications including, SalesForce, Marketo, and HTML
* A track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance and adjusting tactics to meet event attendee targets and financial goals
Qualifications
* Bachelor\'s degree in marketing or business-related discipline is preferred
* Minimum 5 years of experience in event marketing, with event operations or event production
* Marketing automation experience - Marketo, Cvent, HTML experience or similar.
* High competency in building out and executing comprehensive marketing campaigns across our tools and platforms including use of Marketo, Cvent.
* Experience in working with, as well as influencing and negotiating with various stakeholder groups
* Strong, clear communications skills as well as the confidence to speak up to lead a discussion
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Technology, Information and Internet
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