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An exciting opportunity has opened up at a growing digital agency for a Paid Ads Specialist with a passion for performance marketing and a sharp focus on Google platforms. In this role, you’ll lead on Google Search and Shopping campaigns, driving measurable results for clients across diverse industries.
The position is ideally suited to someone who enjoys working hands-on with data, ad optimisation, and crafting strategies that convert.
Working alongside content, SEO, and social teams, you'll play a critical role in delivering integrated digital marketing solutions.
The agency fosters a collaborative and forward-thinking culture where your input into processes and strategies will help shape the future of the paid media offering.
With a hybrid setup based in Reading, this is a chance to make a genuine impact within a nimble and innovative environment.
Key Responsibilities:
* Develop and manage high-performing Google Ads and Shopping campaigns tailored to client goals.
* Conduct keyword research, audience segmentation, and competitor analysis to inform strategic decisions.
* Continuously optimise campaigns through bid adjustments, A/B testing, and creative refinement.
* Produce insightful performance reports with clear recommendations for improvement.
* Collaborate with SEO, content, and social teams to ensure cohesive cross-channel strategies.
* Demonstrable experience in PPC management with a focus on Google Search and Shopping.
* Strong analytical skills with the ability to interpret performance data and optimise accordingly.
* Proficiency in Google Analytics, Tag Manager, and ad reporting tools.
* Experience writing compelling ad copy and managing eCommerce or product-led campaigns.
* Ability to manage multiple client projects simultaneously in a fast-paced environment.
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