As a Senior Digital Performance Analyst, you will play a key role in shaping how we measure and improve performance across Macmillan’s digital estate. You’ll define and drive a consistent approach to tracking, measurement and performance across our digital platforms and user journeys, ensuring we have a clear and reliable view of how our digital estate is performing and helping us better understand how users interact with our services and where we can improve their experience.
Working closely with Product Teams and internal stakeholders, you will lead tracking and measurement across Macmillan’s digital estate, ensuring we have reliable, compliant data to drive strategic decision-making and rapid experimentation. You’ll also enable teams to clearly understand product performance and progress against quarterly goals.
You will partner with teams to design measurement for key user journeys, support conversion rate optimisation, and ensure that insights are used effectively to improve outcomes for people living with cancer and create simpler, more relevant and more effective supporter experiences.
Responsibilities:
Driving the implementation and ongoing optimisation of digital tracking across Macmillan’s digital products and services.
Defining and embedding a consistent approach to measurement and reporting across web, campaigns, and digital journeys.
Designing and implementing event tracking for key supporter and service user journeys, ensuring we can measure performance end-to-end.
Partnering with Product, Marketing and Fundraising teams to ensure insight is understood and acted on, supporting better decision-making and prioritisation.
Supporting experimentation and optimisation, including A/B testing and funnel analysis to improve user experience and outcomes.
Ensuring all tracking is compliant with GDPR and organisational data governance standards, including consent management.
Working with internal teams and external partners to ensure marketing attribution and campaign tracking is accurate and actionable.
Owning the quality, accuracy, and integrity of digital data, identifying and resolving issues proactively.
Creating clear, actionable dashboards and performance reporting, bringing together data from multiple sources to support decision-making.
Contributing to continuous improvement in analytics capability, keeping up to date with best practice and sharing improvements across the organisation
Line managing and coaching Digital Performance Analysts where required, supporting their development and helping to build analytics capability across the team.
About you:
You’ll bring a strong mix of technical analytics expertise, commercial thinking, and the ability to turn data into action and impact.
We’re particularly interested in candidates who can own digital performance end-to-end across products, journeys, and marketing activity.
Significant experience managing digital analytics and tracking across multiple tools and platforms, including GA4, Google Tag Manager, and behavioural analytics tools (e.g. Contentsquare) within complex environments where privacy and governance are key.
A strong track record of using quantitative and behavioural insight to support decision-making at pace, including optimisation and experimentation, A/B testing, funnel analysis and identifying opportunities to improve user experience and outcomes.
Experience implementing and evaluating digital marketing campaigns (SEO, PPC, paid social, email), including tracking strategy and performance analysis.
Strong problem-solving and diagnostic skills, with the ability to identify and resolve tracking, attribution or data quality issues.
Experience building dashboards and reports using tools such as Looker Studio (or similar), combining multiple data sources.
A strong understanding of data privacy, GDPR, and responsible data use in digital analytics.
Experience in implementing Consent Management Platforms such as One Trust in Google Tag Manager
Experience line managing or coaching others in analytics and contributing to building team capability.