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The Craft Bakers Association (formerly the National Association of Master Bakers NAMB) was established in 1887. We are a vital business partner for independent Craft Bakers, offering a wide range of essential business services and discounts to help them run their businesses effectively. Membership benefits include employment law and health & safety advice, training for bakery owners and staff, networking opportunities, and working with UK industry suppliers.
Role Description
This is a full-time, on-site role for a Marketing Assistant located in Ware The Marketing Assistant will be responsible for managing the commercial relationship with industry suppliers, supporting membership initiatives, and assisting with sales and marketing strategies. The role involves working with the Craft Bakers Association industry supporters, executing marketing campaigns and managing their membership packages. The role will also provide support to the Marketing and Communications Administrator to ensure activities are delivered smoothly and effectively.
Key Responsibilities
Industry Supporter Relationship Management
* Attend supporter meetings and assist with onboarding new industry supporters
* Build and maintain strong, professional relationships with supporter contacts
* Act as a key point of contact, responding to emails and queries
* Coordinate marketing opportunities in line with each supporter's purchased package
* Keep internal records updated with contact details, activity logs, and deadlines
Marketing Package Delivery
* Schedule and manage marketing content across channels:
* SMS/text messages (as applicable)
* Ensure welcome posts, listings, and all entitlements are fulfilled accurately and on time
* Gather supporter-provided assets (graphics, logos, etc.) and ensure they meet brand guidelines
Reporting & Campaign Feedback
* Track performance of marketing activity
* Prepare simple reports for each supporter after key activity (e.g. mailshots, surveys, posts), including:
* Open/click rates
* Engagement metrics
* Survey response summaries
* Summarise outcomes via clear, professional emails and flag follow-up opportunities
General Marketing Support
* Support the Marketing & Communications Coordinator with ad-hoc marketing admin
* Help maintain a clear delivery calendar and supporter tracking system
* Contribute to CBA-wide marketing campaigns where needed (e.g. event promotions, newsletters)
* Attend CBA Annual Business Day and assist in the organisation of the event.
Qualifications
* Customer Service and Sales skills
* Excellent organisational and multitasking abilities
* Ability to work both independently and in a small team setting
* Qualification in Marketing, Business, or related field
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Non-profit Organizations
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