About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Senior Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level.
With a focus on unlocking value, the Senior Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities.
This role offers flexibility to be based remotely in the US or from our London office in Battersea, with a hybrid working model (minimum three days in-office). You’ll also have the opportunity for international travel, approximately 15% of the time.
Client Leadership & Growth
* Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.
* Translate business objectives into clear strategies and actionable programs that accelerate client performance.
* Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
Strategic & Commercial Impact
* Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.
* Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
* Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.
* Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
Team Leadership & Development
* Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.
* Mentor and develop team members to strengthen both agency capability and client delivery.
* Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
Agency Contribution & Thought Leadership
* Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.
* Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.
* Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.
* Champion efficiency and excellence across accounts, creating replicable models that scale client impact.
Ideal Candidate Profile
* 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 will be an advantage.
* Proven track record of leading major client accounts and delivering measurable business impact.
* Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
* Excellent communicator with the ability to influence and build trust at senior levels.
* Commercially minded, with experience managing budgets, scopes, and profitability.
* A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.
* Creative & passionate about sponsorship, brand experience and hospitality delivery.
* Adept at delivering projects to, at times, tight & challenging deadlines.
* Ability to problem-solve independently and in groups.
* Interest in trends, learning new skills and developing creative ideas.
* Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Role Benefits
* Remote (US based) or hybrid working 3 days in the office per week (London based).
* Private health insurance.
* Contributory pension scheme.
* Annual discretionary bonus scheme.
* Enhanced maternity leave.
* Individual training budget.
* Cycle to work scheme.
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