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Role Summary
As the Senior Marketing Manager, you will lead the development and execution of integrated marketing initiatives across in-store and digital channels. This role requires a highly organised, creative, and commercially driven marketing professional to help drive customer engagement, brand awareness, and sales growth.
You will work closely with cross-functional teams including Buying, Digital, Finance and external agencies to ensure marketing campaigns are effectively executed and aligned with business goals.
Key Responsibilities
In-Store Marketing & POS
Oversee the end-to-end process for in-store marketing materials and POS, ensuring alignment with trading priorities.
Collaborate with Buying and Marketing teams to brief, design, and produce promotional leaflets, window posters, in-store graphics, and other marketing assets.
Manage third-party printer relationships, including timelines, costs, and quality control.
Digital & Online Marketing
Lead the planning and execution of online marketing initiatives, including social media strategy, content calendars, blogs, and customer emails.
Manage day-to-day activities of the marketing team to ensure timely delivery of digital content and campaigns.
Monitor and report on key KPI metrics such as followers, engagement and reach.
Together with the marketing team, monitor market trends and seek UGC opportunities.
Collaborate with the internal teams to develop and implement CRM strategies and digital marketing campaigns.
Performance Marketing & Affiliates
Plan and manage affiliate marketing and paid digital campaigns in collaboration with external affiliate agencies.
Drive traffic and sales performance on savers.co.uk, ensuring ROI and performance KPIs are met.
Provide monthly updates to wider business on performance
Manage the relationship and contract for external agencies, including tender process.
Brand & Media
Champion brand consistency across all touchpoints and lead initiatives to grow brand awareness and customer engagement.
Liaise with media agencies to evaluate and activate advertising opportunities across print, digital, and out-of-home channels.
Public Relations & Internal Communications
Assist with social media opportunities at a local level and work closely with the People team on colleague engagement and social collaborations.
Provide support on training and guidance for store colleagues on local Social Media activity.
PR activity in collaboration with cross-business unit PR teams on ad hoc requests and brand stories.
Trade Marketing & Supplier Collaboration
Collaborate with the Buying team and trade suppliers to plan and deliver joint marketing campaigns and promotions, both in-store and online.
Ensure all campaigns are customer-focused, commercially driven, and aligned with brand standards.
Tenders & Contracts
Lead the tender process for marketing related contracts, including affiliate platforms, media agencies and print suppliers.
Evaluate proposals with a focus on cost-effectiveness and service quality, delivering measurable savings and improved ROI.
Identify opportunities for cost savings or process optimisation to reduce spend without compromising impact.
Manage supplier relationships to ensure ongoing value, performance and budget adherence.
Skills & Experience Required
Proven experience in a marketing management role, ideally within health & beauty, FMCG, or discount retail sectors.
Strong understanding of both traditional and digital marketing channels.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Team management experience
Excellent communication, stakeholder management, and leadership skills.
Commercially savvy with a customer-first mindset.
Experience managing external agencies and third-party suppliers.
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