Overview
Croud is an independent global media, creative, and data agency helping clients move forward. We apply intelligent insights across brand strategy, media, social, creative, and data to deliver growth. Our tech platform, CroudOS, the Croudie network, and our award-winning teams support this work.
Founded in 2011, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This model enables agility and tailored solutions for clients in over 120 markets and 60+ languages.
Croud was named a Sunday Times Best Place to Work for the second year in a row and was named Performance Marketing Employer of the Year by PMW. Our culture is collaborative, connected, and focused on continuous learning and positive impact.
We drive innovation, empower our people, and are committed to our communities and the planet.
Role Overview
We’re looking for a Senior Comms Planner to lead the development and execution of integrated media and creative strategies across client accounts at Croud and Born Social.
You will translate social-first (but not social-only) strategies into actionable media plans, bridging creative and media to deliver campaigns that meet client objectives. You will work with client services, creative teams, and media agencies to identify opportunities to scale work across channels, optimise performance, and demonstrate measurable impact.
You will play a key role in team development, guiding midweight planners, improving internal processes, and strengthening the agency’s comms planning expertise. This is a strategic, client-facing role that combines creativity, analytics, and leadership to drive growth for both clients and the agency.
Responsibilities
* Comms Planning Delivery
o Lead alignment of client campaigns with media agency plans, identifying creative media opportunities that maximise impact.
o Bring social-first creative expertise and platform knowledge, using social listening and insights to inform media strategies.
o Plan campaigns to hit client objectives, bridging creative and media to deliver the best outcomes.
o Collaborate with client services and media agencies to scale work beyond social.
o Develop and support measurement frameworks to demonstrate content effectiveness, working with Data & Insight teams on short- and long-term solutions.
* Client Services & Agency Relationships
o Represent the comms planning team for clients, explaining how media planning drives performance and impact.
o Build and maintain relationships with media agencies to co-produce media-aligned content and identify cross-platform opportunities.
o Own relationships with platform representatives to secure support, early access, and new opportunities.
o Contribute to New Business pitches with comms/media strategies showing value and growth potential.
* Team Leadership & Development
o Lead and support the progression of midweight planners, fostering a culture of learning and collaboration.
o Drive process improvements to increase efficiency, output quality, and relevance.
o Support internal education to increase understanding of comms planning across the agency.
* Cross-Agency Collaboration & Growth
o Lead and support development of midweight planners, upskilling the team and fostering continuous learning.
o Identify process improvements to increase efficiency and quality.
o Champion a collaborative team culture aligned with agency values and long-term vision.
Candidate Requirements
Required:
* 3+ years minimum experience in comms planning or social media planning
* Strong understanding of paid social channels and formats, including non-auction buys
* Knowledge of the media ecosystem including search and programmatic
* Proficiency with Meta and TikTok ads managers and other key platforms
* Experience working with multiple teams/work streams to ensure media is considered through strategy to delivery
* Understanding of key social performance metrics (e.g., ER, CTR, CPM) and how to interpret media effectiveness
* Experience with data tools such as Datorama, DataStudio, and Ads Manager
* Confident presenting media ideas to key stakeholders
* Excel-based media data analysis with pivot tables
Preferred:
* Experience working with other agencies
* Experience in paid with Snapchat, YouTube, X, and other platforms (Reddit, Twitch, Pinterest, etc.)
* Experience in other digital media or OOH
* Experience with Sprinklr, TGI, and GWI
* Experience collaborating with creative teams
* Experience across organic social planning
Company Benefits
Croud operates a hybrid working model with a minimum of 3 days a week based in our London office, with remaining days from home if desired.
We offer clear progression paths and regular performance reviews. Upon completion of probation, employees are eligible for listed benefits on our careers site, including:
* 25 days holiday per year with option to purchase 5 more
* Discretionary annual performance-based incentive
* Sales Commission
* Paid sabbatical at 7 years (with option to take unpaid at 5 years)
* Recruitment Referral Bonus
* Health & wellbeing contribution
* Ride to Work Scheme
* Railcard & Season Ticket Loan
* Home Office Equipment
* Office perks: snacks, fruit, and other amenities
* Enhanced Family Leave including extended parental leave and shared family leave
* Life Assurance & Income Protection
* Medical Cash Plan
* Pension
* Learning & Development: access to Croud Campus and IPA membership with subsidised training
* Peer Recognition via Bonusly
* Team off-sites and social events
* Year-round holiday celebrations
* Flexible working options
* A Day to Make a Difference
Standard hours are 9:00–17:30 with flexibility, and occasional hours outside these times may be required. Croud is an equal opportunity employer and does not discriminate. All candidates will be assessed on merit and ability to perform the role.
Our Values
Our vision is to unlock potential through an inclusive and progressive culture, empowering individuals to deliver their best work. We live five core values:
* In it together – integration, collaboration, and outcomes
* Eye on the future – futurism, creativity, and passion
* Generous in spirit – people, development, and inclusion
* Do what you say – integrity and accountability
* Make a difference – purpose and impact
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