Job Title: Brand Marketing Manager
Location: Hybrid but need to get to Kings Cross London few times a week
My client is UK Leisure brand, we're on a mission to revolutionize the world of active play. Our brand promise and unique story drive us to bring unrivaled and memorable Big-Time Fun to communities everywhere. We're seeking dynamic, creative, and dedicated individuals to join our team and help us elevate excitement to new heights!
Key Responsibilities:
* Be the Enthusiastic Brand Ambassador: Uphold brand standards across all touchpoints and infuse the company with creativity and innovation.
* Campaign Management: Lead end-to-end campaign process for all initiatives in the marketing calendar, including Easter, birthday parties, Holiday Club, park refurbishments, and new site launches.
* Creative Briefing and Oversight: Manage the production of branded marketing creative, including gifs, graphics, images, and videos, ensuring high quality and alignment with brand standards.
* Cross-Functional Collaboration: Build strong relationships across business units to ensure timely and relevant contributions for high-quality customer interactions and experiences.
* Effective Marketing Channel Management: Oversee specific marketing channels such as organic social media, influencers, media partners, out-of-home, in-venue promotions, outreach toolkits, and door drops.
* Performance Tracking and Reporting: Track and measure brand awareness and the impact of all initiatives and campaigns, enabling thorough reporting and evaluation.
* Administrative Excellence: Maintain well-organized plans, documents, image and video libraries, budgeting, and other administrative tasks to run a tight ship.
Must-Have Qualifications:
* 4+ years of experience in brand marketing and campaign management.
* Proven ability to lead and project manage campaigns from planning to evaluation.
* Highly proficient in managing marketing campaign calendars and prioritizing initiatives.
* Excellent copywriting and proofreading skills with a keen eye for detail and brand standards.
* Track record of optimizing brand performance across various media channels.
* Ability to build brand advocacy both internally and externally.
* Strong organizational and administrative skills.
Why Join Us?
You'll be part of a passionate team dedicated to bringing Big-Time Fun to communities everywhere. You'll have the opportunity to unleash your creativity, drive innovation, and make a meaningful impact as we revolutionize the world of active play together!