Overview
We’re looking for a deeply curious and analytical creative strategist to be the brains behind our performance creative. You will be the critical link between data and ideas, responsible for uncovering insights in our campaign performance and translating them into powerful concepts for future ads. You will spend your days in our ad platforms and analytics dashboards, figuring out the ‘why’ behind what works, and using that knowledge to write the briefs that fuel our growth engine. This is a chance to move beyond guesswork and become a true creative scientist. You rely on both data and taste to develop winning formulas and see the direct impact of your insights on the company’s bottom line. You will work alongside world-class channel managers and creatives in a high-velocity testing environment where learning and iteration are paramount. This hybrid role is based three days per week in our London HQ.
What You’ll Do
* Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
* Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
* Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
* Manage the creative feedback loop – Own the process of analysing test results and sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
* Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
* Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.
Who You Are
* 4+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance.
* An exceptional analytical thinker who can look at a spreadsheet of ad results and see a compelling story and actionable insights.
* Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).
* A natural-born problem solver, driven by curiosity to understand why some creative works and other creative fails.
* An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
* A bridge-builder between analytical and creative minds, earning the trust of both through rigour and insight.
* Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.
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