Social Media Manager - UK & I
Cheapside, London
Reports to: Head of Communications, UK&I
About the Role
We’re looking for a creative, data-driven Social Media Manager to join our dynamic UKI marketing team. This role is central to building brand awareness and engagement across LinkedIn and other key platforms, championing employee advocacy, and amplifying both UK-led campaigns and global content.
You’ll be a key player in bringing our flagship campaigns - like the Hays Salary Guide - to life through compelling storytelling, innovative content formats, and strategic amplification. You’ll also represent the UKI region in our global social media competency group, collaborating with peers across our international network to share best practices and drive excellence.
We’re looking for someone who is truly passionate about social media, eager to drive our activity forward, experiment with new approaches, and continuously learn and evolve in line with platform trends and audience behaviours.
Key Responsibilities
* Lead LinkedIn strategy for the UKI region, driving brand awareness, engagement, and follower growth.
* Develop and execute content strategies across Facebook, Instagram, and other relevant platforms, ensuring channel-specific optimisation.
* Champion employee advocacy, working closely with internal stakeholders to activate our people as brand ambassadors.
* Collaborate with the UKI marketing team to bring campaigns to life through social-first content, including video, graphics, and copy.
* Partner with the global social media team to amplify global content and ensure regional relevance.
* Represent UKI in the global social media centre of excellence, contributing to shared learning and innovation.
* Collaborate cross-functionally with internal communications, training, sales enablement, and other teams to align messaging and maximise impact.
* Monitor and report on performance metrics, using insights to continuously optimise content and strategy.
* Stay ahead of platform trends, algorithm changes, and emerging formats -especially in video and visual storytelling.
* Work closely with senior business stakeholders, providing strategic guidance and acting as a trusted social media expert.
Knowledge, Qualifications, and Experience:
Essential:
* Proven experience managing LinkedIn and other social platforms in a B2B environment.
* Strong understanding of content strategy, copywriting, and visual storytelling.
* Experience with video creation for social media and editing tools (e.g., Canva, Adobe Premiere, CapCut).
* Experience with graphic creation tools for social media (e.g. Canva, Illustrator, InDesign).
* Experience using social media management and monitoring platforms (e.g., Sprinklr, Hootsuite, Brandwatch, or similar).
* Analytical mindset with a passion for data, KPIs, and performance optimisation.
* Excellent stakeholder management skills and the ability to influence at a senior level.
* A genuine passion for social media and its role in modern marketing.
Skills and Competencies
* Exceptional verbal and written communication skills.
* Collaborative and confident working cross-functionally with multiple teams – and independently.
* Innovative, proactive, and always looking for new ways to elevate our brand.
* Curious and open to trying new approaches, with a commitment to continuous learning and improvement.
* High level of organisation and time management.
In addition, Hays group offer:
* Competitive compensation and reward package
* Stimulating and rewarding work at a time of significant organisational change.
* An inclusive culture built on rewarding success and the opportunity to influence your future career path.
* Flexible hybrid working patterns.
* Broad range of employee wellbeing initiatives and benefits
* Community of internal support networks
* Paid volunteering day for all employees under our Working for Your Tomorrow Initiative
Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you’re thinking of a new tomorrow for your career, whatever your background, let’s work together to create it!
At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.