Are you a dynamic, pro‑active and innovative marketing professional ready to lead high-impact, multi‑channel campaigns that make a real difference? We are looking for an experienced Marketing Manager to take ownership of delivering ambitious marketing strategies for our Active Neuro division. In this pivotal, hands‑on role, you’ll shape how we connect with our key target audiences from family members to Case Managers and Solicitors building local and national brand awareness, strengthening relationships and driving enquiries and referrals for our Active Neuro services.
Main duties of the job
Reporting to the Director of Marketing, you’ll collaborate with senior leaders across the organisation, bringing fresh ideas, insight and strong execution to campaigns that elevate our reputation and support customer acquisition. Experience within healthcare, neuro rehabilitation or marketing to our target audiences highly desirable. If you thrive in a fast‑paced, purpose‑driven environment and are motivated by seeing your work create meaningful impact, this is an exciting opportunity to make your mark. What you’ll be working: Home based role with occasional trips to our London office and travel to services/events as required. 09.00 - 17.30 Monday to Friday
About us
Active Care Group are a pioneering national provider of complex care services, delivering pathways and better outcomes for people. We have a collaborative and holistic approach to care underpinned by proven clinical and therapeutic expertise. We specialise in supporting young people and adults with complex needs to make positive progress and lead happier, more independent lives.
Job responsibilities
What you’ll be doing:
* Develop and implement strong marketing strategies to support Active Neuro division
* Plan, execute, and continuously optimize multi‑channel marketing campaigns across the full customer journey
* Coordinate and manage external agency partners and support functions
* Create, manage, and maintain marketing assets, external communications and initiatives including email, collateral and engaging content tailored to our target audiences
* Drive our social media strategy for this division
* Lead the planning and delivery of industry events, awards, sponsorships and customer engagement initiatives for your division
* Partner closely with a range of key internal stakeholders including Business Development and Operations teams to support revenue growth and commercial objectives
* Monitor, analyze, and report on marketing performance KPIs, identifying insights and optimisation opportunities
* Track and control marketing budgets to ensure spend aligns with approved plans and delivers measurable ROI
What to look forward to:
* Birthday off
* Active Learning Hub and benefit from a wide range of e learning and face to face training and development opportunities
* Active Reward App giving discounts and savings on your weekly shop
* Free 24-hour confidential Employee Assistance Programme Helpline & App to support with legal, health, wellbeing, relationship and consumer advice
* Access to join a Medicash Health Plan for you and your family to save money on everyday health essentials – like going to the dentist or opticians
* We recognise outstanding Active Behaviours via the Active Awards programme
* Enhanced Sick & Maternity Pay benefits
* Refer a Friend Scheme and earn yourself up to £1000 by recommending someone you know
* ...and, of course, the support and guidance of our qualified clinical and business leadership teams so that you can really develop your career with Active Care Group
Qualifications
* Degree in Marketing, Business, or a related field (or equivalent professional marketing qualification)
Experience
* 7+ years experience in a marketing role
* Experience within healthcare, neuro rehabilitation or marketing to our target audiences is highly desirable
* Proven track record in successfully developing and delivering strong multi‑channel marketing strategic plans to drive brand awareness and customer acquisition
* Strategic, commercially focused communicator with clear, compelling written and verbal skills
* Positive, adaptable, and proactive, thriving in a dynamic environment, with a focus on urgency to deliver quickly and effectively
* Analytical and data‑driven, using insight to guide decisions and improve results
* Collaborative and influential, able to build trusted relationships at all levels
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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