29 April 2025
At GO Outdoors, our purpose is strong and clear: “to inspire and equip everyone for life outdoors”. We believe in the positive benefits of the outdoors, whether that be the daily dog walk, hiking Ben Nevis, horse riding, or cold water therapy. We provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values are more than posters; we live them daily: ‘One Team’ — we are stronger together, ‘Responsibility’ — we take ownership, ‘Passion’ — we believe in what we do, and ‘Integrity’ — we do the right thing. These values help us fulfill our mission to be ‘the nation's favourite outdoor retailer’. If you share our passion and want to make a difference, join our team and be part of something ‘unbeatable’!
Role overview:
We are seeking an enthusiastic Sales Assistant to deliver an exceptional shopping experience for our customers. With opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in developing your career.
Responsibilities:
1. Provide exceptional customer service by greeting customers warmly, ensuring they receive the best experience, and understanding the customer service measurement programme.
2. Drive and exceed sales targets by utilizing in-store devices, offering the full product range, and maximizing opportunities for add-on sales.
3. Maintain high visual and merchandising standards by ensuring the shop floor is clean, well-stocked, and displays are organized according to brand guidelines.
4. Support overall store operations by assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
5. Process sales transactions, including cash handling and card payments accurately.
6. Upsell and cross-sell products to maximize sales opportunities.
7. Maintain stock levels on the shop floor and ensure shelves are well-organized and appealing.
8. Address and resolve customer queries professionally.
9. Work closely with team members to achieve store targets.
Role objectives and KPIs:
1. Contribute to achieving or exceeding the store’s monthly sales target.
2. Drive all additional KPIs including Units, Conversion, ATV, UPT.
3. Achieve upselling or cross-selling targets.
4. Maintain a high Net Promoter Score.
5. Ensure all stock on the shop floor is fully replenished.
Skills and Experience:
* A positive attitude towards a fast-paced, customer-focused retail environment.
* An ability to see challenges as opportunities for personal and professional growth.
* Confident interpersonal and communication skills, thriving in social situations through engagement with customers.
* Flexibility to work various shifts, including weekends and holidays, based on store needs.
Employee Benefits:
* Company discount of 25% off many products in-store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
* Exclusive deals and discounts from retail and hospitality businesses via TELUS Health.
* Access to counselling services, digital health, and well-being advice through TELUS Health.
* Health cash plans.
* Internal development courses for personal and professional growth.
* Access to apprenticeships and accredited qualifications — earn while you learn (England only).
* Discounted gym memberships at JD Gyms.
* Access to colleague networks and support initiatives that promote positive change.
* Opportunities to volunteer and contribute to JD Foundation.
* Employer engagement forums to influence positive change.
Due to high application volumes, please note that if you do not hear back within two weeks, your application was unsuccessful. Successful candidates will be contacted for a first-stage interview with the talent team, followed by an interview with the hiring manager. Thank you for your interest.
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