Overview
Join to apply for the PPC Strategy Lead role at Adaptable Recruitment.
Salary: up to £50,000 depending on experience. Location: Merseyside area. Fully office based with hybrid option once established.
Responsibilities
* Take full ownership of high-spend, complex paid media accounts.
* Manage budgets, forecasting, and ROI optimisation with complete autonomy.
* Use data to anticipate trends and guide strategic decision-making.
Strategic Planning & Forecasting
* Develop and execute PPC strategies aligned with broader business goals.
* Produce accurate forecasts and communicate impact clearly to stakeholders.
* Turn client objectives into actionable plans that drive tangible outcomes.
Integrated Channel Collaboration
* Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
* Lead client relationships with a strategic, multi-channel mindset.
* Confidently manage tracking, attribution, and reporting integrations.
Performance Reporting & Commercial Insight
* Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
* Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
* Create clear, insightful reports that influence client strategy and retention.
Client Relationship Management
* Build and maintain senior client partnerships through regular reviews and strategic planning.
* Proactively identify opportunities to grow accounts and strengthen retention.
* Position PPC as a core driver of commercial success for every client.
Innovation & Testing Leadership
* Stay ahead of PPC trends, emerging platforms, and tools.
* Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
* Share insights and innovations through internal sessions or external events.
Pitching & New Business
* Lead PPC audits, strategic proposals, and pitch presentations.
* Provide high-level strategic input on integrated marketing campaigns.
* Present confidently to senior client stakeholders and boards.
Team Leadership & Process Ownership
* Delegate effectively to ensure balanced workloads and consistent quality.
* Develop clear, scalable processes to support long-term client success.
* Act as a trusted advisor across the business, driving innovation and team excellence.
The ideal Candidate
* 5+ years' experience in PPC strategy and execution.
* Strong background managing large budgets and delivering against commercial KPIs.
* Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
* Comfortable leading conversations with senior stakeholders and presenting strategic direction.
* Passion for performance marketing and a continuous improvement mindset.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
* Industries
* Marketing Services
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