 
        
        Title: Area Sales Manager
Industy: Industrial Coatings
Region: North UK Region
Package: £48'000 basic salary, bonus, car or allowance, laptop, benefits
We are working with a well established manufacturer in the industrial coatings sector who are continuing to invest and scale their commercial presence across the UK. They are seeking a high performing Area Sales Manager to take ownership of the North of England region, developing existing accounts while driving targeted new business activity.
You will be joining a supportive team environment with excellent technical resource behind you. The role combines account development, solution led selling, product demonstrations, and long term customer relationship management.
Key responsibilities:
 * Manage and grow revenue across an established customer base
 * Identify and convert new business opportunities across key industrial sectors
 * Deliver product trials and technical demonstrations in partnership with internal specialists
 * Maintain accurate CRM records and provide reliable forecasting
 * Conduct regular customer visits in line with agreed KPIs and commercial priorities
 * Attend trade events, exhibitions, and industry networking opportunities
 * Contribute to wider team performance and share market insights
 * Uphold brand standards and maintain strong product knowledge through ongoing training
Ideal experience:
 * Proven track record in field based B2B sales
 * Coatings, paint, chemicals or other industrial technical product experience preferred
 * Strong communication and relationship management skills
 * Skilled in new business prospecting and pipeline development
 * Self motivated with strong organisational ability
 * Full driving licence and based in the North
What s on offer:
 * Up to £48,000 basic salary depending on experience
 * Bonus scheme with uncapped earning potential
 * Company car or allowance
 * Laptop and supportive sales tools provided
 * Monday to Friday, field based role with flexible working
 * Investment in professional development and long term career progression
If you want to play a key role in a respected coatings manufacturer with the autonomy to make a real impact, apply today or get in touch with Bryce on for a confidential conversation
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