Department: Digital
Discipline: Paid Media (Paid Search, Paid Social, Display & Retargeting)
Role title: Senior Paid Media Executive
Line Manager: Lead / Group Lead
Department Head: Group Head of Paid Media
About JD Sports Fashion PLC
JD sports Fashion Plc has long been established as the leading UK specialised multiple retailer of
fashionable branded and own brand sports and casual wear, principally through the growth of its
main retail fascia, JD Sports. The group is continuing to grow within the UK and Internationally.
We inspire our people to reach for higher levels of performance. To achieve these standards, we
only recruit the best! All employees are highly skilled, self-motivated and in constant pursuit of
perfection. Opportunities to progress arise quickly for those people with the right qualities and
ambition.
We encourage our people to constantly seek ways to improve our business. This means challenging
the way we merchandise, sell and manage the business, being creative and forward thinking in
suggesting alternative solutions. Problems are solved and opportunities seized by people from all
levels of the organization, working together.
We offer an excellent salary and benefits package, which includes company pension scheme,
company bonus and excellent career progression.
Role Description
As a Senior Paid Media Executive, you will lead, inspire, and develop Executives & Assistants in our
market-leading in-house Paid Media team. You will help spearhead best-in-class Paid Media
implementation across Paid Search, Paid Social & Digital Display.
Your role will be to lead the strategy and account direction, predominantly working with our tier 1
partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest as well as
emerging platforms and opportunities.
You will also manage key stakeholders across the business, as well as integrating with other parts of
the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, as well as CRO
and Analytics teams.
Key Duties
• Demonstrate a strong understanding & showcase a practical ability of working with Paid
Search and/or Paid Social platforms and concepts.
• Manage, own, and constantly find ways of improving the workflow of your team.
• Responsible for quality of all work output from your team. Regularly review team processes
(reports, presentations, tools etc.) for efficiency.
• Complete internal audits across your accounts & continually evolve.
• Oversee the end to end Implementation including set-up, management, analytics, tracking,
reporting of Paid Search and/or Paid Social accounts.• Be an expert in all relevant 3rd party tools & technology.
• Build & maintain project plans outlining all key tasks for your accounts.
• Continually review & suggest changes to tactics based on current performance and impact
on campaign goals & KPIs.
• Accurately forecast potential delivery for your accounts.
• Help develop the Paid Media department by being innovative and sharing knowledge and
processes.
• Develop a close working relationship with external suppliers such as Google, Facebook,
Apple, Twitter etc.
Professional Skills
• Ability to identify issues and be pro-active in providing solutions.
• A high degree of numeracy and literacy.
• Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
• Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
• Effective communication skills.
• Effective presentation skills.
• Effective time management skills with the ability to multi-task.
• A high attention to detail.
Experiences
• Experience in managing sophisticated Paid Search/Paid Social campaigns.
• In depth knowledge of Paid Media, from an implementation perspective.
• Google Shopping, Facebook DPA, Retargeting experience.
• Google Analytics experience.
• An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).
• Facebook Blueprint Certified & Twitter Flight School desired.
• Google Ads Certified desired.
• Second language an advantage.
Benefits
• Competitive salary.
• Company laptop.
• Professional Training and conferences.
• Relaxed, friendly working environment.
• Subsidised eatery.
• Quarterly social events.
• Staff discount.
• Monthly staff sales.
• Gym discount.
• Free parking.
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