Job Type: Permanent | Job Sector: Sales | Region: South West | Location: Poole | Salary: £12.71 per hour with OTE of £25,000 per year, plus benefits | Posted: 28/05/2026 | Recruiter: DFS | Job Ref: dfsgroup/TP/1949/64 | Job Views: 1
About Us
We take a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on their great quality sofas since 1969.
About the role
As a Retail Sales Advisor, you are the heartbeat of the store, guiding customers to find the perfect sofa, bed, or finishing touches. You'll use your passion for great service to bring comfort and joy into every customer’s home. We're looking for someone friendly and approachable who enjoys connecting with people. Full training is provided; no sales experience is necessary.
Here’s what we offer
* Competitive Pay & Work-Life Balance: hourly rate of £12.71 and a reliable schedule, leading to a strong annual earning potential including uncapped commission.
* Store hours: 10am-8pm on weekdays, 10am-6pm on Saturdays, 10am-5pm on Sundays. You might not be working every weekend, but hitting those peak times is a great way to boost your earnings.
* Growth and Training: Learn new skills and develop your career with us.
* Generous holiday allowance: the time you need to rest and relax, and the longer you’re with us, the more time you’ll get. Opportunity to purchase additional holidays each year.
* Enhanced maternity, paternity and adoption leave.
* Discounts: 30% off DFS and Sofology products for yourself, discounts for friends and family, plus discounts and cashback at hundreds of retailers.
* Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships.
* Pension and Savings: Join our Group Pension and Sharesave schemes.
* Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay.
What you'll be doing
* Build natural connections, truly listening to customers, and delivering expert advice every time.
* Confidently recommend the best options, demonstrating your product expertise.
* Guide customers through the buying journey, asking great questions to help them find the perfect fit.
* Offer honest advice and accuracy: be real with customers, offering honest advice and building trust.
* Keep our showroom stunning, ensuring a consistent and beautiful customer journey.
* Play to win for the same team, sharing tips, supporting each other, and creating a fun environment.
Our Commitment to Inclusion
DFS are committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from introducing the Hidden Disabilities Sunflower and supporting Doncaster Pride, to partnering with Carers UK and developing leaders with Diversity in Retail. We’re proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. All roles are subject to satisfactory DBS checks.
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