Account Director (Experiential)
Location: Maidenhead, England, United Kingdom.
Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands. This hands-on role involves travel (In England) and on-site presence during peak periods. Attention to detail and high-quality execution across all activations are paramount. You will identify new business opportunities, lead pitches, and expand our service portfolio. As a trusted advisor, the Account Director will develop innovative tactical and strategic solutions to deliver client campaigns, including Sampling & Experiential. You will coordinate resources, build operational plans, manage client expectations, and mentor Campaign Managers.
Key Responsibilities
* Partner with clients to understand business needs and objectives.
* Monitor category trends and maintain strong client relationships.
* Respond to briefs with clear project plans and timelines.
* Oversee campaign delivery, ensuring timelines, costs, and quality standards are met.
* Collaborate internally and externally to deliver best-in-class campaigns.
* Identify opportunities to grow business with existing clients.
* Report on campaign and agency performance post-campaign.
* Own and exceed quarterly account targets.
* Prepare forecasts, manage budgets, and oversee P&L.
* Mentor Campaign Managers to achieve commercial goals and KPIs.
* Lead, motivate, and develop a high-performing team.
* Ensure cross-functional collaboration and operational efficiency.
* Conduct performance reviews, succession planning, and coaching.
Qualifications & Experience
* Degree or equivalent; 4+ years in managerial roles in agency/FMCG/retail/health & beauty environments.
* Proven client relationship management and business growth experience.
* Strong financial acumen, project management, and integrated campaign knowledge.
* Natural leadership, people management, and communication skills.
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