White Stuff was established in 1985 through a simple idea. This idea grew and now we have shops and concessions in the UK and internationally, selling women’s and men’s clothing as well as beautiful accessories and homeware. Our original prints (all designed in house), intricate details and considered design touches reflect our personality and make us subtly distinctive.
Our people are at the heart of our brand, constantly moving and driving us forward. We’re sociable, talented and like-minded and we’re not hierarchical or political in how we do business. We encourage entrepreneurial ideas and accountability at all levels.
Who you are:
As the Senior Designer for Knitwear & Jersey, you will lead the creative direction and execution of the category, delivering standout, trend-driven collections that align with the brand’s aesthetic and commercial goals. A strong creative yet commercial & inspirational Senior Designer who is an innovative creative leader that can find the right balance between creativity with a sense of humour in the product handwriting. Blending deep technical knowledge with trend awareness, you’ll craft innovative and cohesive ranges that captivate our customer. You’ll inspire and guide a small team, working closely with cross-functional partners to ensure a seamless balance of creativity, quality, and commercial success that are inspirational and unique, that surprise and delight our customer.
Primary objective of the job:
You will drive the knitwear and jersey product development in tandem with the wider design and buying team, identifying relevant trends & new yarns, fabrics and silhouettes delivering innovation & driving growth to meet business KPI’s. Create knit and jersey designs that offer newness, choice & a cohesive handwriting throughout the seasons so that White Stuff stands out from the crowd, this is imperative to make the brand look & feel different & capture new customers in the UK & international markets.
What You’ll Be Doing
* Own and drive the end-to-end design process for Knitwear & Jersey—from initial concept to sealed sample—adhering to the critical path and seasonal timelines.
* Create directional mood boards that define seasonal trends, colour palettes, yarns, and silhouettes, ensuring a strong and relevant point of view.
* Collaborate with the Head of Design to develop cohesive, outfitting-led collections that complement the broader product offer with that White Stuff twist.
* Partner with other Senior Designers to ensure outfitting across categories is clear, compelling, and customer-centric.
* Source and develop yarns and fabrics, designing within fabric groups to maximize impact and commercial viability.
* Produce CADs and comprehensive tech packs that clearly communicate design intent and construction details. Fully CAD literate within Photoshop, Illustrator & PowerPoint
* Manage and mentor a small team (2 direct reports), providing creative leadership, clear direction, and ongoing development.
* Liaise with far east suppliers to ensure quality execution, timely development, and production alignment.
* Oversee proto development, ensuring first samples meet expectations in fit, construction, and finish, in collaboration with Buying and Technical teams.
* Analyze performance data—including sales, returns, and customer feedback—to inform design direction and improve future ranges.
* Work closely with the Buying team to maintain strong supplier relationships and manage development milestones.
* Apply cost-effective design strategies to deliver high-impact product while meeting margin targets.
* Support seasonal planning with research, trend analysis, colour palettes, and concept presentations.
* Be an active presence in the studio, fostering collaboration and team momentum.
* Strategical thinking and be to stand back from the day-to-day issues to see & act on the bigger picture
* Excellent team player who leads by example to wider team & division & be seen as a brand ambassador.
* Very competent communication, influencing, negotiation skills, good working ethics & able to work with peers equally in managing up/down
* Identifies improvements in existing ways of working to achieve all KPI’s, communicates this clearly to the team
* Strong energized & engaging presentation skills showing a positive/pro-active approach
What you’ll need:
* Significant experience in fashion design, with a strong focus on Knitwear and Jersey.
* Deep technical knowledge of yarns, construction methods, and fabric development.
* A proven ability to create designs that are both creatively exciting and commercially successful.
* Strong leadership skills, with the ability to guide and inspire a design team.
* A sharp eye for detail and a strong sense of styling and outfitting across categories.
* Proficiency in Adobe Illustrator and Photoshop, with strong CAD and technical drawing skills.
* A keen understanding of fashion trends, market shifts, and customer insights.
* Excellent relationship-building and communication skills, with the ability to influence internal and external stakeholders.
* Highly organized, proactive, and solution-focused, with a drive for excellence.
What we will offer you:
You will be entitled to an array of great benefits, some of which include:
Hybrid working
Annual bonus opportunity
Up to 25 days holiday per annum plus bank holidays
2 extra (paid!) days off per year to volunteer in the local community
50% discount
Subsidised BUPA Dental Insurance
Healthcare cash plan and Life Assurance
Interest free season ticket loan
Pension Contribution
We are committed to creating an environment where we can all be proud to work and be ourselves. Part of this commitment is being an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, and age.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Design, Art/Creative, and Information Technology
* Industries
Retail Apparel and Fashion
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