Clinical Digital Creative Manager – Patient Recruitment
Digital Creative Strategy & Leadership
* Lead the creative strategy, concept development, and execution of digital creatives supporting patient recruitment and engagement across clinical trials and therapeutic areas.
* Own the end-to-end creative lifecycle—from initial brief and insight development through concepting, production, delivery, and iterative optimization.
* Translate study protocols, recruitment goals, audience insights, and channel strategies into compelling creative ideas, messaging frameworks, and visual directions.
* Establish and evolve creative best practices that balance innovation, performance, patient empathy, and regulatory compliance.
Creative Direction & Development
* Provide hands‑on creative direction across digital assets, including paid and organic social, display, video, trial websites, landing pages, email, and emerging formats.
* Guide the development of creative territories, narratives, and design systems tailored to patient motivations, barriers, and health information–seeking behaviors.
* Review and refine creative concepts and executions to ensure consistency, quality, accessibility, and alignment with brand and study objectives.
* Partner closely with Medical/Legal/Regulatory teams to ensure all creatives are compliant, accurate, and ethically sound without compromising impact.
Strategic Counsel & Stakeholder Partnership
* Serve as a senior creative advisor to internal teams, sponsors, and CRO partners on how creative can solve recruitment challenges and improve engagement.
* Lead creative discussions and presentations, articulating the “why” behind creative decisions and how they tie to recruitment goals and performance outcomes.
* Collaborate with account and strategy leads to shape creative briefs grounded in data, insights, and real‑world recruitment dynamics.
Creative Performance & Optimization
* Partner with analytics and paid media teams to define creative performance frameworks and success metrics (e.g., engagement, click‑through rate, conversion quality).
* Use performance data, testing results, and qualitative feedback to inform creative optimization and evolution across formats and channels.
* Champion A/B testing, rapid iteration, and continuous improvement of creative assets to maximize efficiency, relevance, and participant quality.
Cross‑Functional & Team Leadership
* Act as a central creative lead across Account, Strategy, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory teams.
* Mentor and develop designers, copywriters, and creative team members, setting a high standard for craft, collaboration, and strategic thinking.
* Foster a collaborative creative culture that encourages innovation while operating effectively within healthcare and regulatory constraints.
Qualifications
* 6–8+ years of experience in digital creative strategy, creative management, or creative direction within an agency or in‑house environment; healthcare or clinical trial experience required.
* Proven experience leading the development of digital creatives across social, web, paid media, and content ecosystems, from concept through execution.
* Strong understanding of patient‑centric communication and the healthcare landscape, including regulatory considerations (e.g., fair balance, IRB review, informed consent).
* Demonstrated ability to translate complex information into clear, engaging, and empathetic creative messaging and visual storytelling.
* Experience collaborating closely with paid media and analytics teams to align creative with channel strategy and performance outcomes.
* Track record of delivering senior‑level creative counsel and influencing stakeholders across disciplines and levels.
* Strong leadership presence with experience mentoring creatives and overseeing multiple workstreams or accounts.
* Exceptional presentation and storytelling skills, with the ability to clearly articulate creative rationale and strategy.
* Proficiency with Microsoft PowerPoint and familiarity with digital production workflows and creative tools.
* Interest in or experience leveraging generative AI, automation, and emerging creative technologies to enhance creative development and efficiency.
Summary
The Digital Creative Manager leads the strategy, development, and direction of digital creative supporting patient recruitment and engagement across clinical trials and therapeutic areas. This role owns the end‑to‑end creative approach—from translating study protocols, audience insights, and recruitment goals into compelling creative concepts, through execution and optimization—ensuring all digital assets are patient‑centric, high quality, and performance‑driven across paid, owned, and social channels. Serving as a senior creative advisor to internal teams, sponsors, and CRO partners, the role provides strategic counsel on how creative solutions can address recruitment challenges while remaining ethical, compliant, and aligned with regulatory standards. The Digital Creative Manager partners closely with paid media, analytics, strategy, and medical/legal/regulatory teams to define creative performance frameworks, using data and testing insights to optimize engagement, efficiency, and participant quality. As a creative leader, this role sets creative standards, mentors teams, and ensures consistency, innovation, and impact across all digital touchpoints. The expected salary range for this position is $135,000–$185,000, commensurate with experience and expertise.
For equal opportunity, Syneos Health is committed to compliance with the Americans with Disabilities Act, providing reasonable accommodations, when appropriate. No contract is implied by this posting. All opportunities are governed by applicable local, state, and federal employment laws.
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