The Marketing Manager will help develop the Group marketing strategy and drive marketing initiatives that support business growth. This role requires a commercial marketing professional who understands B2B environments, can create compelling sector-specific campaigns, enhance our digital presence, and position The Shore Group as the preferred partner for blue-chip clients.
KEY RESPONSIBILITIES
* Support marketing strategy development aligned with Group business plan
* Conduct market analysis and competitor research to identify opportunities
* Create marketing plans with clear objectives, target audiences, and measurable outcomes
* Collaborate with Business Unit MDs to align marketing strategy with commercial needs
Brand Development & Content Creation
* Develop and maintain consistent brand identity incorporating sector-specific requirements
* Create compelling marketing materials including brochures, case studies and digital content
* Manage brand guidelines ensuring consistent application across all touchpoints
* Develop thought leadership content positioning senior team members as industry experts
Business Development Support & Work Winning
* Collaborate with BD team to create tender responses, proposals, and presentation materials
* Develop PQQ templates and supporting documentation that showcase Group capabilities
* Create client-specific materials and case studies that demonstrate relevant experience
* Support BD events, networking activities, and client entertainment with marketing materials
Digital Marketing & Online Presence
* Manage Group website ensuring current content, SEO optimisation, and effective UX
* Develop and execute social media strategy across LinkedIn and other relevant platforms
* Create email marketing campaigns supporting business development and CRM
* Drive Hubspot usage and identify opportunities to improve system effectiveness
Marketing Operations & Performance Management
* Track and report on marketing performance against key metrics and KPIs
* Maintain marketing asset library and brand resources for Business Unit teams
* Support internal communications ensuring colleagues understand Group news and updates
* Manage exhibition and event participation ensuring professional representation
PERSON SPECIFICATION
Experience & Qualifications
* Degree in Marketing, Comms, Business, or related field; CIM qualification advantageous
* Proven track record developing marketing materials that support work winning
* Experience managing multiple campaigns across different sectors or service lines
* Understanding of tender processes, PQQ requirements, and B2B sales cycles
Commercial & Strategic Skills
* Strategic thinking with ability to develop marketing plans aligned to business growth
* Strong commercial awareness to translate business strategy into effective marketing plans
* Track record working with leadership teams to develop and implement marketing plans
* Experience working with sales/BD teams to create materials that support work winning
* Understanding of ROI measurement and marketing performance analytics
Technical & Creative Skills
* Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) or equivalent
* Experience with CMS platforms, Google Analytics, and social media management tools
* Strong copywriting and content creation skills with ability to translate technical services
* Knowledge of SEO, PPC, email marketing, and digital campaign management
Business Acumen
* Understanding of P&L impact and ability to demonstrate clear ROI
* Commercial awareness that aligns development programmes with business strategy
* Experience translating business requirements into training and development solutions
* Ability to build business cases for training investment and secure stakeholder buy-in
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