Marketplace Marketing Lead
Location: Welwyn Garden City (Hybrid - 2-3 days in-office)
Salary: £25,000 - £40,000 DOE
Overview
An established retail business in Welwyn Garden City is seeking a Marketplace Marketing Lead to manage advertising, listings, and promotional strategies across platforms like Amazon and Walmart. The role focuses on driving revenue through data-led campaigns, listing optimisation, and effective collaboration across teams.
Key Responsibilities
* Plan and manage seasonal and always-on campaigns (e.g. Prime Day, Black Friday) across Amazon and other marketplaces.
* Optimise listings - titles, bullet points, imagery, and A+ content - to boost visibility and conversions.
* Analyse sales data, customer behaviour, and search trends to refine targeting and improve forecasting.
* Align advertising with stock levels, pricing, and promotional calendars in collaboration with Merchandising and Finance.
* Brief creative teams and integrate marketplace activity into broader marketing campaigns.
* Track performance, report insights, and adjust strategies to maximise ROI.
Candidate Profile
Essential:
* At least 2 years' experience managing Amazon advertising (Seller or Vendor Central).
* Strong data skills with a commercial mindset.
* Confident communicator and team collaborator.
* Proficient in tools like Amazon Brand Analytics or Intentwise.
Desirable:
* Experience with Amazon DSP or Amazon Marketing Cloud (AMC).
* Multi-channel marketing background.
* Knowledge of ad automation or ERP/marketing platforms.
Success Indicators:
* Maintaining TACOS under 2%
* Improved CTRs and conversion rates
* Growth in impressions and clicks
* Accurate forecasting and campaign alignment with stock and pricing
Benefits
* Hybrid working (2-3 days in-office, Welwyn Garden City)
* Pension, staff discount, sick pay, casual dress
* Free on-site parking
* Company events and additional leave
A great opportunity for someone analytical, creative, and commercially minded to take ownership of performance marketing across leading marketplace channels.