Digital Marketing Executive - HYBRID
Location: Aldershot
Key Responsibilities
Content Creation & Copywriting
* Create engaging and persuasive copy for websites, blogs, social media, and email campaigns.
* Adapt tone of voice to suit different audiences, platforms, and business objectives.
* Support the creation of visual content using tools such as Canva.
Social Media Management
* Manage and grow company profiles across LinkedIn, Instagram, Facebook, and X.
* Plan, schedule, and publish content in line with the marketing calendar.
* Monitor performance and engagement, using insights to improve results.
SEO & Website Management
* Optimise content in line with SEO best practices to improve search visibility.
* Update and manage website content using Umbraco CMS.
* Use tools such as Google Analytics and Search Console to track website performance.
Email Marketing
* Build and manage email marketing campaigns using HubSpot.
* Implement segmentation, automation, and A/B testing to improve performance.
* Monitor open rates, click-through rates, and conversions.
Data & Analytics
* Track and report on campaign performance using HubSpot and other analytics tools.
* Analyse data to identify trends, insights, and opportunities for optimisation.
* Maintain spreadsheets and reports to support decision-making.
Collaboration & Planning
* Work closely with sales and other internal teams to support B2B marketing activity.
* Manage multiple projects simultaneously while meeting deadlines.
* Stay up to date with digital marketing trends and best practices.
Skills & Experience
Essential
* Experience in a B2B or digital marketing role.
* Strong written and verbal communication skills.
* Experience using HubSpot for email marketing and reporting.
* Understanding of SEO, social media platforms, and content marketing.
* Strong organisational skills and attention to detail
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