CRM Executive (Email Marketing)
An exciting opportunity for a CRM Executive (Email Marketing) to support data-driven campaigns, email marketing strategy, CRM systems and customer engagement within a faced-paced e-commerce environment for one of the biggest names in men’s fashion in the UK, offering all the biggest brands including Ralph Lauren, Hugo Boss, Emporio Armani plus many more.
If you’ve also worked in the following roles, we’d also like to hear from you: Digital Marketing Executive, Email Marketing Executive, Campaign Executive, Marketing Officer, Email Campaign Executive
Salary: £28,000 - £35,000 per annum (depending on experience) + Benefits
Location: Scarborough, North Yorkshire (Close to A64, Seamer Train Station and Free Parking Onsite)
Job type: Full-Time, Permanent
Working hours: Monday to Friday 09:00 – 17:30
Job Overview
A key contributor to the company’s success is maintaining strong in-house expertise. As a CRM Executive (Email Marketing), you will join a team of passionate professionals who combine best practice with marketing data to deliver high-quality, data-led campaigns and an exceptional customer experience.
Working as a CRM Executive (Email Marketing) you will support campaign management across email, SMS and app channels, helping to optimise customer journeys, improve engagement and drive conversions.
As a CRM Executive (Email Marketing) you will work closely with marketing stakeholders, using CRM systems, analytics and segmentation to enhance performance and deliver targeted, engaging content.
This role is ideal for someone with a passion for digital marketing, campaign optimisation and customer experience within an e-commerce or retail environment.
Duties
* Campaign Preparation: Preparing email campaigns for distribution and managing the CRM database
* Content Creation: Creating engaging and accurate campaign content aligned to objectives
* Campaign Planning: Planning exposure for brands, promotions, offers and events
* App Campaign Management: Developing and optimising app campaigns to maximise ROI
* Performance Analysis: Analysing campaign results to identify trends and improvements
* Customer Segmentation: Monitoring customer journeys and database segmentation
* Data Reporting: Setting up dashboards to track KPIs and campaign performance metrics
* Collaboration: Working closely with the CRM Lead and wider marketing team
Candidate Requirements
Essential
* Communication Skills: Confident communicator able to present ideas clearly to stakeholders
* Organisation Skills: Strong ability to manage multiple tasks and prioritise workload
* Attention to Detail: High level of accuracy and pride in delivering quality work
* Teamwork: Ability to work both independently and collaboratively
* Adaptability: Comfortable working in a fast-paced, evolving environment
* Digital Interest: Genuine interest in digital marketing, CRM and customer engagement
* Proactive Approach: Forward-thinking with the confidence to identify opportunities and challenges
Desirable
* Creative Skills: Good level of design ability and creative thinking
* Copywriting Skills: Ability to write engaging marketing content
* Technical Knowledge: Understanding of HTML and CSS
* Marketing Knowledge: Experience with Google Analytics or email marketing platforms
* Education: Marketing-related degree or similar qualification
* Industry Experience: Background in marketing or e-commerce environments
* Positive Attitude: Energetic and enthusiastic approach to work
Job Ref
AWDO-P14598
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