Tourism continues to be one of Northern Irelands most recognisable good news stories. Tourism Northern Ireland is responsible for the development of tourism in Northern Ireland, supporting the tourism industry and for marketing the region as a tourist destination. A non-departmental public body of the Department for the Economy, the organisation works closely with other tourism bodies to help develop the visitor economy. The tourism sector in Northern Ireland continues to go from strength to strength with recent figures estimating there were 4.7 million overnight trips to the region in 2024, with an associated £1.1 billion expenditure In addition, the sector supports almost 6,000 tourism businesses as well as 70,000 jobs 70% of which are located outside of Belfast - making it one of the most geographically and socially dispersed sectors of the economy in the region. Tourists increasingly want to engage with real life experiences which give them a sense of the culture and heritage of the places they are visiting, and Northern Ireland has that in abundance. Tourism NI and the industry continue to work together towards delivering a more sustainable, productive, regionally balanced economy, which can deliver good jobs. Tourism NIs consumer brand `Embrace a Giant Spirit continues to flourish, encapsulating the spirit of the people, the warmth of the welcome and the authenticity of the visitor experience. Tourism NI is also closely involved in the tourism elements of the City and Growth Deal Programmes which will be crucial in helping to secure more spend from international visitors to the island. Golf tourism is also a key area of focus for Tourism NI. Our latest Golf Monitor research showed golf tourism reached a record value of £86.2 million in 2024 up almost 66% since 2019 when The 148th Open was held at Royal Portrush. This Championship prompted significant investment in the North Coast particularly in the accommodation sector with a number of new properties and acquisitions opening later. In July 2025, Northern Irelands world-class golf offering took centre stage once again when The 153rd Open took place at Royal Portrush. Tourism NI once again played a key role in the successful delivery of The Championship, which drew 278,000 fans and was forecast to deliver a combined economic and media benefit of £213 million across the region, with its legacy expected to be felt for years to come through associated investment. Northern Ireland continues to be a much sought after destination for the lucrative golf and luxury segments of the tourism market. With other major events on the horizon in the region, including the Fleadh Cheoil na hireann in Belfast, the future is looking bright for the tourism sector in Northern Ireland, its industry and its world-class tourism offering. SENIOR DIGITAL DELIVERY ANALYST PURPOSE AND OVERVIEW OF THE ROLE We are continuing to grow the IT team within Tourism NI and are looking for a talented and experienced IT professional to deliver excellence within the Tourism sector. The Senior Digital Delivery Analyst will play a pivotal role in shaping, delivering, and supporting user-centered IT services that meet the needs of Tourism NI. Reporting to the Head of IT & Digital Services, the purpose of this position is to aid resolution of technical issues including: implementing improvements to the Azure cloud infrastructure improving the security posture of the organization provision of Azure platform resource producing low-level solution designs managing 3rd party vendors and technical responsibility for the full end-to-end delivery of software solutions, infrastructure (IaaS) and platform (Paas) within the Cloud. As a key liaison between business stakeholders and technical teams, the Senior Digital Delivery Analyst will lead multi-disciplinary teams, ensure clear communication, remove delivery blockers, and drive progress through agile and lean ways of working. The post holder will work closely with service leads, delivery managers, technical specialists, and end-users to help shape requirements, improve processes, and identify- opportunities for digital transformation. You will ensure that all solutions are aligned with organisational priorities and are designed to appropriate industry and organisational standards. KEY RESPONSIBILITIES Working alongside the Head of Digital & IT the Job Holder will be responsible for the following areas and activities: Provide technical leadership, expert advice and support to multi-skilled technical teams and vendors. Support the resolution of Cloud incidents as Azure Cloud subject matter expert for the organisation. Provide a structured approach to solution delivery ensuring adherence to architecture standards, source code management and creation of technical documentation. Lead the analysis and redesign of services, ensuring they are user-focused, efficient, and digitally enabled. Use data and evidence to inform decisions, measure success, and identify continuous improvement opportunities Seek out new ideas and techniques to continuously improve quality, speed of delivery and supportability. Implement methodologies and tools that ensure quality solutions are delivered in an optimum timeframe. Liaise with internal customers to define functional and non-functional requirements for new or existing software solutions and infrastructure. Manage relationships with partners/suppliers to ensure effective delivery. Design support services and operating models for new or existing software solutions and infrastructure delivered. Ensure that projects are fully accepted into service with BAU teams by ensuring that service designs are agreed and that service transitions plans are implemented. Champion agile and iterative delivery methods, contributing to a culture of learning, flexibility, and collaboration. Employee Management Support with managing, motivating and developing the team to ensure that key activities are undertaken professionally in an efficient and effective manner. Support and direct employees by ensuring that the Team is managed efficiently and that strategic objectives are communicated to and understood by all employees. Mentor or support more junior analysts or colleagues involved in digital transformation Support management to ensure that Unit activities are managed in line with Tourism NIPolicies and Procedures and values and behaviours. Resource Management Take a lead role in the management and maintenance of unit and project budgets ensuring value for money. Ensure resources are used effectively and all payments made in accordance with Tourism NIs financial policies and procedures. Support the Head of Digital and IT with the procurement and supplier management of IT products and services. Maintain systems and processes for the accurate management of IT equipment. Additional Duties Contribute to the delivery of project work within the Team and across Tourism NI including representation at working groups and meetings. Contribute to the development of the Unit Plan, the achievement of targets and promote corporate values and behaviours within the team and across the organisation. Provide cover for Management within your Division to include decision making and attending meetings in their absence. Attend training as and when required and keep abreast of current developments in your area of work. Ensure Unit records are maintained, stored and disposed of in accordance with Tourism NIs Policy making appropriate use of record management systems including Microsoft Teams and SharePoint. Maintain, store and dispose of Unit records in accordance with Tourism NI Policy including the use of record management systems including Microsoft Teams and SharePoint. Any other relevant duties required by Tourism NI management. This Job Description is new and has been written at a time of organisational change and it will be subject to review and amendment as the demands of the role and the organisation evolve. The Job Holder is therefore required to be flexible, adaptable and aware that they may be asked to perform tasks, duties and responsibilities which are not specifically detailed in the Job Description, but which are commensurate with the role and/or grade appointed or present an opportunity for development. PERSON SPECIFICATION ESSENTIAL CRITERIA EDUCATION/QUALIFICATIONS & EXPERIENCE OPTION 1 A relevant qualification* at level 4 or above in Computing, Software Engineering or other discipline relevant to Information Systems and Information Technology, Please refer to the qualification framework with the Applicant Guide for further information on qualification levels. *only those courses where a computing content of 50% or more can be demonstrated to the satisfaction of the panel will be considered relevant. The onus is on you to provide sufficient details to demonstrate this. AND 3 years' experience of successfully implementing IT service improvements for the benefit of an organisation(s). This should involve understanding the key business drivers affecting the organisation, identifying opportunities, and implementing Information Technology led interventions to deliver service improvements and business benefits. 2 years experience in a project delivery or support role in three or more of the following technologies / applications: End-User Computing (EUC) Windows Servers Network Topology Azure Microsoft SQL Server or Oracle RDBMS REST or SOAP based web services \ APIs SQL and/or PL/SQL OR OPTION 2 5 years' experience of successfully implementing IT service improvements for the benefit of an organisation(s). This should involve understanding the key business drivers affecting the organisation, identifying opportunities, and implementing Information Technology led interventions to deliver service improvements and business benefits. AND 2 years experience in a project delivery or support role in three or more of the following technologies / applications: End-User Computing (EUC) Windows Servers Network Topology Azure Microsoft SQL Server or Oracle RDBMS REST or SOAP based web services \ APIs SQL and/or PL/SQL