Job Description
Commercial Manager – Exhibitions
Location: Central London (Hybrid - 4 days in office)
45k + Commission
An exciting opportunity has arisen for an experienced Commercial Manager to lead the sales function for a well-established, market-leading trade exhibition. This role is ideal for a driven, strategic sales leader who thrives on building relationships, developing high-performing teams and delivering measurable commercial growth.
The Role
As Commercial Manager, you will take ownership of the commercial strategy and lead a small sales team to maximise revenue, retention and long-term growth. You will play a key role in shaping the event’s success while building strong relationships across the hospitality industry.
Key Responsibilities:
* Lead, manage and develop a team of two Sales Executives, providing coaching, direction and performance support.
* Develop and deliver robust commercial plans aligned to wider business objectives.
* Identify revenue opportunities, set clear sales targets and drive strategic initiatives to maximise growth, retention and long-term commercial success.
* Champion effective CRM usage across the team, ensuring accurate data management, strong pipeline control, quality reporting and enhanced customer engagement.
* Manage and grow key accounts, building long-term strategic partnerships.
* Drive new business development, identifying and securing new revenue streams.
* Oversee and strategically manage the exhibition floor plan to optimise commercial performance.
* Establish yourself as a trusted authority within the industry by attending events, building meaningful relationships and staying ahead of market trends.
* Meet with current and prospective clients face-to-face for a minimum of 50% of the working week.
* Utilise advanced negotiation, objection handling and people skills to close and grow business opportunities.
* Embrace and promote the use of AI-driven tools and insights to enhance sales performance, improve processes, strengthen customer engagement and support data-led decision-making.
About You
* An experienced sales professional with a strong track record of delivering revenue growth.
* Confident leading and motivating a small team.
* Strategic, commercially minded and results-driven.
* Excellent negotiation, communication and relationship-building skills.
* Highly organised, with strong pipeline and sales planning capabilities.
* Comfortable working with CRM systems and leveraging AI-driven tools to enhance performance.
* A proactive networker who enjoys being visible in the market and building industry credibility.
What’s on Offer
* Hybrid working
* A collaborative, growth-focused and values-led culture.
* Competitive benefits package including enhanced family leave, pension, wellbeing initiatives, mentorship programmes and regular social events.
This is a fantastic opportunity for a commercially ambitious leader looking to make a significant impact within a respected events business! Get in touch with us if you're interested besavvy@savvyrecruitment.com