Avena is recruiting for a visionary Strategic Account Manager (NAM) to join our progressive team. This role is at the heart of our commercial strategy, tasked with steering Avena's growth through innovative sales strategies and established customer relationships across the United Kingdom. The ideal candidate is not just a leader but a trendsetter, utilising a blend of market insight, and a data-driven approach to keep Avena at the forefront of the industry. With a focus on achieving sales targets and enhancing customer satisfaction, and retention. Making strategic decisions that align with our mission of excellence and innovation.
Key Responsibilities:
* New Business Wins – Targeted by growth in-year revenue.
* Upsell – Targeted by increase in existing customer revenue.
* Retention – Targeted by retained customers & corresponding in-year revenue.
* Framework Agreements – Targeted by Non-Mandated/ Preferred Supplier/ Mandated.
* Strategise and implement comprehensive sales plans to achieve and surpass sales targets, leveraging market analysis, competitor insights, and customer feedback.
* Nurture and expand relationships with key national accounts, acting as the primary point of contact and ensuring a seamless customer experience.
* Lead cross-functional teams in the development and execution of strategies that enhance product offerings, customer service, and market expansion.
* Harness the power of CRM and advanced data analytics tools to optimise sales processes, forecast trends, and tailor customer engagement strategies.
* Adapt swiftly to market changes and emerging trends, ensuring Avena remains competitive and responsive to customer needs.
* Champion Avena's values and ethics, driving initiatives that promote sustainability, diversity, and inclusion within the workplace and in business practices.
* Maintain a strong understanding of the market-place realities across the market area, including the competition.
* Monitor customer satisfaction results (HubSpot Feedback) for the region and ensure action plans are in place to deal with issues and opportunities.
* Provide updates to Sales/ Client Care Management and above (as appropriate) with respect to the performance of the region.
* Maintain external contacts through attendance at seminars, conferences, skills upgrading sessions, etc., to be aware of trends and "best practices" and external conditions (clients, competitors & learning forums etc.). The right person for the role:
* Extensive experience in sales and account management, with a proven track record in national or key account roles within service industries / Data Security.
* Extensive success in meeting and exceeding sales targets, with a strategic approach to business development and market penetration.
* Outstanding communication and interpersonal abilities, capable of building strong relationships with clients, partners, and internal teams.
* High level of proficiency in CRM software, data analytics tools, and Microsoft Office Suite, with a knack for leveraging technology to enhance business outcomes.
* A strong ethical compass, with a commitment to upholding Avena's core values of integrity, sustainability, and diversity.
* Achieved outstanding business unit results against determined objectives in: Customer Retention and development of existing customers to drive revenue.
* Ability to create a sense of urgency and quickly align teams around a worthy cause.
* Demonstrated ability to develop and successfully apply methodologies in Sales Strategy, e.g. Miller Heiman – Strategic Selling Principles
* Proven experience – Sales & Customer Management experience in business-to-business services involving varying service/ sales cycles.
* Ability to work under pressure to meet deadlines.
* Experience of CRM software and how it can be used effectively to improve Marketing efficiencies and drive prospect/ customer engagement.
* Extensive experience in high volume/high transaction
* Computer Literate, proficient with Microsoft office suite software.
* Must be qualified to work in the UK and have a clean criminal record.
* Full Clean driving licence.
What we offer:
* An inspiring work environment where innovation and initiative are highly valued, and where every team member's contribution is recognised.
* Thorough professional development opportunities to support your growth and career progression within a leading-edge company.
* An attractive remuneration package, inclusive of competitive salary, benefits, and performance-based incentives.
* Pension Scheme
* Car Allowance
* 28 days Annual Leave.
* Phone / Laptop
* Referral Program
* A culture that prioritises work-life balance, with policies and practices designed to support the well-being of our team.
* An opportunity to be part of a company that is making a difference, with a strong focus on sustainability, community engagement, and ethical business practices.
* Employee Assistance Program (Health Assured).
* State of the art Head office.
* Free parking
Job Types: Full-time, Permanent
Pay: £40,000.00-£50,000.00 per year
Benefits:
* Canteen
* Company car
* Flexitime
* On-site gym
* On-site parking
* Referral programme
* Store discount
* Work from home
Work Location: Hybrid remote in Dereham NR19 1JG
Reference ID: Strategic Account Manager