PPC Specialist
Edinburgh (hybrid)
£25,000 - £30,000
My client are an independent UK media agency at the forefront of strategic communications and digital campaigns. The PPC Specialist will plan, execute and optimise paid search campaigns across Google Ads and Microsoft Ads, using data-driven insights and best practices to drive results, identify growth opportunities and maintain account performance, while supporting learning, experimentation and continuous improvement across diverse client accounts.
Responsibilities
* Plan and manage day-to-day paid search campaigns across Google Ads, Microsoft Ads, and other platforms, including keyword research, ad copy, bidding, and product feed optimisation.
* Analyse campaign, website, and CRM data to generate insights and recommendations that drive performance.
* Build and maintain strong relationships with clients, media owners, and internal teams, presenting strategies and reporting in client-facing meetings.
* Ensure accuracy in campaign setup, billing, and documentation, delivering high-quality, client-ready work on time.
* Support continuous improvement by implementing best practices, troubleshooting issues, and engaging in ongoing professional development.
Requirements
* Minimum of one year’s experience in digital marketing, ideally within Paid Search.
* Strong attention to detail with a high degree of accuracy.
* Analytical and comfortable interpreting large datasets to inform decisions.
* Clear, concise, and effective communicator, both written and verbal.
* Proactive, inquisitive, and enthusiastic, with a keen interest in search and the media industry.
If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - robyn.christie@iconicresourcing.com
At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.
Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.