Location:
Hybrid – Shipley, Bradford (minimum 3 days per week)
Responsible to:
Senior Partner Brand Marketing Manager
Main purpose of role:
As part of a growing and evolving business, you will be responsible for the organic output across a variety of social channels at SportsShoes. The aim of this role is to build and develop SportsShoes' presence on social, to improve the creative quality and effectiveness of outputs. This is a key role in driving significant business impact, sustaining growth and unlocking new audiences.
The role will cover SportsShoes' own brand content and the collaborations with the biggest brands in the world of running, trail and outdoor.
Who You Are:
You're a creative, culture-first social expert who lives and breathes content. You're a leader that understands what makes people stop scrolling, engage and share - and you know how to turn brand stories into standout social moments. You're as comfortable thinking big, driving strategy, and leading creative direction as you are getting hands-on with day-to-day content, community and channels.
You live and breathe social, some people might even think it's a problem, but you know what's trending and what people want to see. You have 4-5 years experience working within social media.
You have an interest in running, trail and outdoor culture, and an instinctive feel for how communities show up on social. You're confident working with global brands, collaborating across teams, and pushing creative quality to reach bigger and more engaged audiences - all while staying true to the SportsShoes brand.
Key Tasks:
* Own and develop a social content strategy that drives reach and engagement across key campaigns, moments and product launches, building a best-in-class suite of social channels.
* You're a voice at the table, guiding strategy and considering how the social channels feed into wider business objectives and ambitions.
* You can unlock new audiences for brands, with a key focus on youth and community audiences. You can identify and engage with these audiences in an authentic way, delivering sustainable audience growth for the brand.
* Create disruptive, social-first concepts that cut through crowded feeds, collaborating with internal brand and creative teams to brief, guide and execute ideas. Championing the role of social throughout the creative process.
* Own and develop the SportsShoes' TikTok channel by creating content that resonates with running audiences. You will have autonomy to develop and grow TikTok channel, with a separate content strategy and execution plan.
* Lead the charge on emerging technologies and updates within the world of social, considering reach and social commerce integration, to keep the brand ahead of competitors.
* You will be expected to regularly attend events to manage the capture of specific social-first content with athletes, ambassadors and partners.
* You will be required to regularly work on evenings and weekends to cover content moments and events, for which you will be given rest time.
* Challenge the campaign briefs and ideas in order to make them work harder on social. Collaborate with internal teams, including performance marketing, to ensure that all content is maximising its potential.
* Work with the design team to instill an organic social identity for SportsShoes channels where necessary, aligning with the wider brand TOV and strategy.
* Write, edit and proof copy for social channels, ensuring consistent voice and platform relevance.
* Build a strategy to increase the audience for SportsShoes across social platforms, with specific KPIs and milestones.
* Oversee the SportShoes ambassador ecosystem, to improve its organisation and maximise its potential.
* Management of Social Media Co-ordinator, and their professional development. You will also be responsible for the make-up of your team, ensuring you maximise their contribution to the marketing function and the wider business.
* Develop and maintain excellent working relationships with team members, other departments, external stakeholders and third-party media partners.
* Operate as a key member of the wider marketing team, contributing ideas to the development of the team's objectives.
* Any additional tasks as reasonably requested by the Partner Brand Marketing Manager.