JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: Data and Analytics
LOCATION: London. This is a hybrid role and the successful candidate will balance office working with home working.
PROPOSED SALARY RANGE: £55,000-65,000. The expected salary range for this role reflects internal benchmarking and external market insights.
We’re happy to discuss flexible working. If you’d like to, please indicate your preference in the application – though there’s no obligation to do so now. Flexible working will be part of the discussion at offer stage.
Job Purpose
The BBC aims to stimulate and delight audiences across the UK with distinctive, creative content. To support this aim, the BBC is entering a new charter period of significant and exciting change, developing novel capabilities in order to define a BBC fit for the next generation.
OUR MISSION is to inform, educate and entertain all audiences, to deliver our public purposes.
OUR AIM is to reinvent the BBC for a new generation
OUR ASPIRATIONS are to achieve world-class creativity, global reach, financial stability, value for everyone, and to make the BBC an even greater place to work
Within the BBC, Data Analysis is a multi-skill function. Variations include working with audience data, production data, financial data and content data. Specific roles can include digital analysis, time series modelling, or real-time analysis (working directly into Editorial teams).
The Principal Analyst is a mid-level role responsible for leading the delivery of large analytics projects aligned with agreed business outcomes. Principal Analysts utilise advanced extraction, manipulation, and analysis skills to identify insights from data. Insights are then translated into clear, actionable reports and visualisations tailored to stakeholder needs.
Principals manage direct stakeholder relationships within their division and often across the wider BBC, proactively scoping project work, shaping solutions, and managing external delivery expectations. Working collaboratively, Principals partner with Lead Analysts or the Head of Data to prioritise workload and balance competing demands, while providing guidance to junior colleagues and potentially holding line management responsibilities.
Role Responsibilities
* Commission, scope, guide and deliver large analytics projects by extracting and analysing data, then presenting findings to stakeholders
* Produce clear visualisations to communicate trends within datasets, extract meaningful insights to help answer business questions, and coach others to do the same
* Deliver analysis to a high degree of accuracy, adhering to quality check and documentation standards
* Help non-data-oriented colleagues understand where analysis can help achieve the strategic goals of the BBC
* Demonstrate awareness of overarching business objectives and prioritise accordingly, adapting flexibly to challenges and opportunities as they arise and directing the team towards the most impactful changes
* Build trusted relationships with senior colleagues across Editorial, Marketing, Product, and other areas, facilitating discussions that lead to balanced solutions, while managing expectations and potentially competing priorities
* Flexibly pivot and adapt communication style depending on the seniority and technical understanding of stakeholders, influencing decisions through trust and credibility
* Help to train and mentor junior analysts in analytics techniques (potentially taking on direct line management responsibility), and elevate the team through coaching and feedback
* Collaborate with other technical teams across the BBC
Are you the right candidates?
Work and tasks are built via direct stakeholder relationships (or occasionally via the line manager) with Principal Analysts often working as the “data expert” within a multi-disciplinary team.
Decision making
* Often acts as the decision maker within a project taking responsibility for an approach and delivery
* Provides technical expertise in the development and implementation of data analysis capability and standards, while promoting best practice standards
* Mostly autonomous in day-to-day work
* Prioritises own work and, where appropriate, the work of junior analysts
Scope
* May have direct line reports
* Mid-level role that provides management of or guidance to a specialist area plus analytical support and delivery
* Indirect budget responsibility by supporting Lead Analysts and the Head of Data in the managing and selecting of suppliers and tooling
* Manages senior stakeholder relationships across multiple areas of the BBC
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
Find out more about the BBC and Life at BBC in our candidate pack. This is your BBC section and includes information about the work environment, values and diversity, inclusion and belonging.
You belong
We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.
We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better we are at reflecting our audiences in all their diversity.
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Learn more about diversity, inclusion and belonging in our strategy and supporting materials.
Disability confident: We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us for reasonable adjustments information.
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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