** Please note: this role requires a strong mix of both Content and Creative leadership experience **
We’re partnering with a fast-growing, culture-led digital brand with a global audience and a strong presence across social and digital channels. Operating at the intersection of creativity, storytelling and commerce, the business has built a highly engaged community and is now looking to elevate its content and creative output as it continues to scale.
This is a senior, hands‑on opportunity where you’ll shape and lead the brand’s content strategy across multiple channels, ensuring everything produced is distinctive, high quality and commercially impactful.
The Role
You’ll lead a small, high‑performing content and creative team, defining the strategy and standards for content across campaigns, launches and always‑on activity.
This role combines strategic ownership with hands‑on creative input, from ideation and storytelling through to art direction and execution.
You’ll play a key role in ensuring the brand shows up consistently and creatively across all touchpoints, while using performance insights to continually optimise output and engagement.
Key Responsibilities
* Lead content direction across campaigns, launches and ongoing brand activity
* Shape and execute a content strategy that drives engagement, brand awareness and commercial impact
* Drive standout storytelling across social platforms, particularly Instagram
* Ensure consistency and quality across all content channels including social, email, on‑site and paid media
* Establish and maintain content guidelines, creative frameworks and workflows
* Use performance data and insights to refine and optimise content strategy
* Manage priorities and budgets across multiple projects in a fast‑paced environment
* Act as a brand guardian across all content and creative outputs
* Lead and develop a small team of creatives and content specialists
This role would suit a content‑led creative leader with strong commercial awareness and experience managing both strategy and execution.
Likely backgrounds include:
* Culture‑led digital platforms or marketplaces
* Media, publishing or editorial environments
* High‑growth D2C or consumer tech businesses
* Creative, content or branding agencies
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