Join a dynamic travel startup focused on delivering luxury experiences in Johannesburg for international and local travelers. This role is ideal for a digital marketing specialist with expertise in Google Ads and paid media, particularly within the startup and travel sectors. You will be responsible for developing, implementing, and managing a targeted Google Ads strategy to drive brand awareness and customer acquisition, working with a modest initial budget and the potential for increased investment as the business grows. This is an opportunity to make a significant impact on a growing brand and help shape its digital marketing approach from the ground up.
Deliverables
* Develop and execute a comprehensive Google Ads strategy tailored to the luxury travel market.
* Set up, monitor, and optimize Google Ads campaigns to maximize ROI and reach target audiences in Europe, the US, and South Africa.
* Conduct keyword research and competitor analysis to inform campaign structure and ad copy.
* Provide regular performance reports and actionable insights to guide ongoing strategy.
* Collaborate on creative assets and landing page recommendations to improve conversion rates.
* Adjust campaign parameters and budgets as the business scales.
Requirements
* Proven experience managing Google Ads or paid media campaigns, ideally for startups or travel brands.
* Strong understanding of digital marketing best practices, including audience targeting, keyword research, and conversion optimization.
* Proficiency with Google Ads Manager and analytics tools.
* Ability to work independently, manage budgets, and deliver results within agreed timelines.
* Excellent communication skills and attention to detail.
* Availability for remote collaboration, with flexibility to scale involvement as the business grows.
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