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Duties
include, but are not limited to:
1. Working alongside partners and business development professionals to identify persuasive sales messages for various Addleshaw Goddard service lines, legal practices, and other firm areas (including Diversity, Equity & Inclusion, and Corporate Social Responsibility). You will translate these messages into engaging web pages on the AG website.
2. Writing case studies and other marketing content to support these sales messages.
3. Creating compelling invitations for client events to increase read rates and registrations.
4. Interviewing firm's lawyers to understand technical aspects for articles or posts, as needed.
5. Collaborating with internal digital and design teams to publish content.
6. Recommending 'calls to action' to convert web content into client contacts.
Our Areas of Knowledge and Expertise
* Ability to write persuasively in plain English tailored for senior business executives.
* Skill in liaising with lawyers and specialists to craft client-centric sales messages. Commercial awareness is essential.
* Familiarity with basic SEO keywording is preferred.
* Quickly understanding legal groups and managing projects efficiently under tight deadlines.
* At least 5 years of B2B writing experience, preferably in Professional Services, Financial Services, Real Estate, or Technology sectors.
* Effective communication, problem-solving skills, and professionalism in handling escalations.
We value a team-oriented, passionate, and fun-loving attitude. If that describes you, we look forward to meeting you.
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