Position
Following our successful international growth strategy, we have an exciting and challenging opportunity for a dynamic
Marketing Product Manager (Accessories & Barrier Matting)
based in Macclesfield, Cheshire, UK.
Your role
1. Research, define, develop and implement a marketing plan for the product category with emphasis to varying customer groups – Specifier, Contractor/Installer and Distributor
2. Active participation in the new product development process for Accessories ranges (e.g. Stair Edgings, Floor Trims, Barrier Matting) including; initial research, preparation of a business plan, design and development of promotional and sampling materials, training of internal teams and briefing in a marketing communication plan
3. Provide 12-24 month analysis for post launch product success.
4. Attend customer visits, seminars, and exhibitions to build and ensure a regular understanding of our customers needs, competitor activities and changes within our markets and sectors
5. Conduct market research (qualitative and quantitative) to establish the size of a market, key players and competitor profiling etc.
6. Working alongside the Marketing Communications Team - develop promotional and awareness campaigns for nominated products to increase product / brand awareness and to drive increased sales lead generation
7. Membership and attendance at relevant industry bodies and groups to represent Gerflor/Gradus
Requirements
Essential
8. Experienced marketeer with 3 years+ experience in a product marketing role within interior finishes in the UK construction sector
9. A good understanding of the routes to market and the roles of specifiers/architects, contractors/installers and distributors
10. Keen eye for detail and ability to apply this to multiple projects and tasks
11. Willingness to travel within the UK
12. Ability to communicate with multiple teams and at multiple levels across the Business
Desirable
13. Experience within the commercial interiors sector of the UK construction market.
14. Strong analytical and commercial skills as well as a good understanding of research methods
Other information
Our offer
15. Opportunity to work in a successful multinational company
16. Attractive salary package, benefits and long-term prospects
17. Modern and pleasant working environment
18. Versatile and multifaceted job tasks
19. Friendly work team
GERFLOR, a company committed to diversity and inclusion, ensures equal opportunities through a recruitment process free from any form of discrimination.
To guarantee that no talent is overlooked, we encourage everyone to apply!