Job Summary
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life‑changing services to life online, telling the stories of the people and communities that benefit from this change.
Main duties of the job
The role will work as part of an experienced marketing team to deliver high-quality marketing campaigns across all ABL regional services, including Your Health, BeU and Healthy Lifestyles, supporting the achievement of referral and attendance targets. Responsibilities include creating engaging content for multiple social media channels, managing paid digital media and email nurture campaigns to drive referrals, and developing website and app content in collaboration with regional teams, web specialists and software developers. The role will also work closely with regional stakeholders to understand local needs and co‑create tailored marketing plans, while contributing to the development of an effective, best‑in‑class marketing function.
About Us
ABL is an exciting, fast‑paced, growing community health organisation. As an experienced, CQC‑registered provider of community health services, we are passionate about delivering evidence‑based, innovative, effective and relevant healthcare services in partnership with individuals, communities and stakeholders.
Details
Date posted: 13 March 2026
Salary: £27,000 a year
Contract: Permanent
Working pattern: Full‑time
Reference number: E0343‑26‑0007abl836d
Job locations: Unit 7, Birch House Ransom Wood Business Park, Mansfield, NG21 0HJ
Job Description
Marketing at ABL Health plays a vital role in helping people understand, access and engage with our services, and in building the ABL Health brand across the UK. This is a rare chance to work in a marketing team promoting a range of services that genuinely help people, that are completely free to access.
The Role
As part of a newly created team, were looking for a Marketing Executive with a strong focus on content creation and social media, alongside other core marketing activity such as email, PPC, PR, website management, printed media and internal communications. This is a wonderful role that is tasked with bringing our life‑changing services to life online, telling the stories of the people and communities that benefit from this change.
Key Responsibilities
* Work within an experienced marketing team to provide outstanding marketing campaigns for all the ABL regional services (Your Health, BeU, Healthy Lifestyles) to ensure we achieve our referral and attendance targets.
* Create engaging content for multiple social media profiles to amplify our services and results.
* Work closely with the regional teams to understand their needs, and co‑create regional marketing content and execution plans to help meet local service targets.
* Manage paid digital media campaigns and email nurture campaigns to drive referrals.
* Create new website and app content working with the regional teams on requirements, and the web and software developers on delivery.
* Contribute to shaping and building an effective marketing function, helping the new team evolve into a best‑in‑class department.
About You
* A dynamic, creative mindset with the ability to positively contribute to a team with ideas, passion and enthusiasm.
* Experience managing content planning, production, scheduling and engagement across multiple social profiles.
* Experience of one of these 2 areas we dont expect you to be proficient in both, but to have good hands on experience of one.
* Strong content creation and video skills, including filming and editing a variety of people including staff and service users.
* Strong experience of managing multiple highly targeted, paid social media campaigns and optimising according to performance data.
* Experience using AI tools for content creation such as copy, video, and imagery.
* Comfortable taking a performance marketing approach; reviewing analytics and data to help shape content execution and media planning.
* Experience of healthcare marketing or an environment requiring emotive storytelling is beneficial.
* Comfortable working remotely and still developing close relationships with regional stakeholders, and travelling to different offices regularly for content production.
* Experience with some of the following: Meta Business Suite, LinkedIn Ads, Adobe Creative Cloud, Canva, Wordpress, Sanity, Google Analytics, video editing software.
Person Specification
Essential
* Hands on experience of creating video content filming, editing and posting
* OR
* Hands on experience of paid media campaign management platforms such as Meta, LinkedIn
Desirable
* An active interest in AI and how it can produce content for marketing
Standard Information
Employees of ABL Health must comply with the provisions of GDPR and the Data Protection Act 2018. The postholder must not disclose any information relating to service users or employees, or of the lawful business practices, of the organisation during or after employment. The postholder will be required to comply with the processing of requests under the Freedom of Information Act 2000 and with ABL's policies protecting information assets. They will be responsible for maintaining records to the standards in ABL's records management policies and data quality processes.
Health & Safety
Compliance with the Health & Safety at Work Act 1974 requires the postholder to manage risk, report incidents, near misses and hazards, and ensure a statutory duty of care for their own safety and that of others.
Safeguarding is Everyones Business
ABL has a responsibility to ensure all children/young people and adults are safeguarded. All employees, temporary staff and volunteers must adhere to ABL's safeguarding policies and local/national policies and act upon concerns.
Smoke Free
ABL is smoke‑free. Smoking is not permitted on premises or surrounding land including car parking.
Training
The postholder must attend any mandatory training identified for their role.
Equality, Diversity & Human Rights
It is the responsibility of every person to act in ways to support equality and diversity and to respect human rights, working within the spirit and detail of legislation including the Equality Act 2010 and the Human Rights Act 1998. ABL is an equal opportunities employer and aims to challenge discrimination, promote equality and respect human rights.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and involves a submission for Disclosure to the Disclosure and Barring Service (formerly CRB) to check for any prior criminal convictions.
Employer details
Employer name: ABL Health Ltd
Address: Unit 7, Birch House Ransom Wood Business Park, Mansfield, NG21 0HJ
Employer’s website: https://www.ablhealth.co.uk/work-for-us/join-our-team/
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