What you'll do
The Head of Field VM is accountable for driving the in‑store experience strategy across Fashion, Home & Beauty, encompassing the pillars of layout, product handling, kit usage and styling. He/she manages a clear end‑to‑end process from engagement, through training and implementation, to deliver a defined standard of visual excellence across our stores, aimed at enabling commercial growth in our UK retail spaces. The role leads with expertise in the fashion retailing sector, keeping a detailed focus on the evolving landscape of competitors worldwide.
Leads through decisive and commercial strategic planning, providing the Field VM team with clear prioritisation and structured ways of working. Takes central guidance and implements with expert understanding of space, layout and market opportunity, measuring commercial impact of decision‑making to inform the ongoing evolution of our stores.
Working across the UK, the Head of Field VM is an ambassador for delivering the marketing and product strategies, ensuring buy‑in, to deliver a customer journey that both inspires and delivers ease of shop.
It is a field‑based role, with travel and on‑site working expected as part of the remit.
* Manages the plan to deliver the Model Store strategy by division, delivering seasonal best practice and enabling a format for delivering training to all VM colleagues. Leads all new store / renewal planning, including managing resource requirements.
* Manages the flow of trade actions both from retail and into retail (via the support centre).
* Proposes updates to guidance in season to maximise commercial gain.
* Manages the day‑to‑day ways of working with the Field VM Team, leading by example in terms of effective movements with a cost‑conscious lens.
* Confirms the tools required to deliver the Store Experience strategy across the varied store formats and concepts – kit, new formats of POS, additional information.
* Is the primary contact for senior leadership within Retail and works in collaboration with the support centre team to engage and share knowledge at a senior retail level (Regional Managers, Store Directors).
* Manages relationships with key stakeholders and ensures the correct level of information is provided – inform, consult, engage, collaborate.
* Champions an open dialogue with Retail to obtain feedback on strategy, as well as initiating regular in‑store reviews enabling informed feedback/PIR to obtain key learnings and inform the way forward.
* Champions a customer point of view and relates everything back to our customer, using relevant customer insight, commercial/industry data/KPIs to inform decision‑making and measure success.
* Supports strategic opportunities, inclusive of our Omni proposition, to aid business transformation and encourages innovative thinking across the team.
* Drives company values and behaviours across immediate and wider team, through effective leadership.
* Accountable for enabling an informed, engaged and effective team who are experts in their roles.
Who you are
* Proven experience working in VM in FH B at senior manager level with proven leadership capability.
* Strategy management with proven commercial success in driving KPIs.
* Shows resilience and persistence through periods of change and challenge.
* Excellent technical Visual Merchandising and coaching capability.
* Excellent communication and key stakeholder management.
* Confident understanding / articulation of the brand identity.
EEO statement
We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.
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