Head of Product Development
Reporting to: COO
Location: Flexible (UK, Europe or International) with regular international travel
About Superior Wellness
Superior Wellness is the world's fastest-growing manufacturer and distributor of premium hot tubs, swim spas, Chill Tubs, saunas, and wellness products. We lead the market through innovation, quality, and a customer-first mindset.
Operating across multiple international markets, we design, develop, and deliver wellness products that improve people's health and wellbeing. As we continue our ambitious growth journey, we are looking for an experienced product leader to shape the future of our product portfolio and drive innovation across our global brands.
The Role
This is a senior leadership position responsible for Product Development, Engineering, Innovation, and Regulatory Compliance across the Superior Wellness product portfolio.
Reporting directly to the COO, you will lead our Product Development and R&D function, working closely with global manufacturing partners across China and Europe while influencing product strategy across multiple international brands.
The role combines strategic product leadership with technical expertise, commercial awareness, and operational delivery. You will be responsible for shaping future products, improving existing ranges, and bringing innovative wellness solutions to market.
This is an opportunity to make a significant impact within a fast-growing international business where decisions are made quickly, innovation is encouraged, and great ideas become reality.
Key Responsibilities
* Develop and deliver the company's product development strategy and multi-year product roadmap.
* Lead innovation, new product development, and continuous product improvement initiatives.
* Own and continually improve the company's stage-gate NPD process.
* Lead supplier and factory development activities across China, Portugal, and other international manufacturing locations.
* Oversee tooling development, prototype approval, sample sign-off, BOM accuracy, and production readiness.
* Manage product compliance and regulatory requirements across UK, European, North American, and international markets.
* Use dealer feedback, customer insight, warranty data, market trends, and competitor analysis to drive future product development.
* Work closely with Sales, Marketing, Operations, Purchasing, Quality, and Aftersales teams to ensure successful product launches.
* Drive product cost optimisation, margin improvement, and value engineering initiatives.
* Own the Product Development and R&D budget, including tooling investment, testing expenditure, and business case development.
* Build and develop a high-performing product and innovation team.
* Identify emerging technologies, market trends, and opportunities that support the long-term growth strategy of the business.
Key Success Measures
* Successful delivery of agreed new product development projects.
* Reduction in warranty claims and field failures.
* Product margin improvement.
* Cost reduction through design and engineering improvements.
* Reduced time-to-market.
* Increased customer satisfaction.
* Successful delivery of the product roadmap.
* Product range optimisation and profitability improvements.
* BOM accuracy and launch readiness performance.
What We're Looking For
Essential
* Significant experience in product development, engineering, innovation, or product leadership roles.
* Experience within consumer products, wellness products, leisure products, electrical products, household products, pools, spas, or other manufacturing-led industries.
* Proven track record of delivering products from concept through to commercial launch.
* Strong understanding of manufacturing, product industrialisation, and supplier management.
* Experience working with international suppliers and manufacturing partners.
* Strong commercial awareness with the ability to balance innovation, quality, cost, and operational delivery.
* Experience leading cross-functional teams and influencing senior stakeholders.
* Excellent leadership, communication, and project management skills.
* Comfortable operating within a fast-paced, entrepreneurial, and scaling business environment.
Desirable
* Experience with connected products, automation, IoT, or smart technologies.
* Experience working across international manufacturing and sourcing environments.
* Knowledge of compliance and regulatory requirements across multiple global markets.
* Experience leading product strategy across multiple brands or product categories.
Our Values
We are a values-driven business built on Discipline, Responsibility, Consistency, Trust, Integrity, and Team.
These values shape how we work, how we support one another, and how we serve our customers. We look for people who take ownership, challenge the status quo, support their colleagues, and continually strive to improve.
By living our values every day, we maintain the high standards of quality, service, innovation, and customer experience that our customers expect.
Why Join Us?
You'll be joining a fast-growing international business with ambitious plans and the freedom to make a genuine impact.
We offer:
* Performance-related company bonus
* Flexible working arrangements
* International travel opportunities
* Significant influence over product strategy and innovation
* Opportunity to shape products sold across multiple global markets
* A collaborative and entrepreneurial leadership team
* Long-term career development opportunities within a rapidly growing business
Apply
If you're an experienced product leader with a passion for innovation, product excellence, and bringing market-leading products to life, we'd love to hear from you.
Apply via LinkedIn or contact us directly for a confidential conversation.