What you’ll be doing
1. Key interface into all UK segments accountable for collating the holistic channel marketing plan which articulates al marketing activity relevant to the segments, and activation of the plan to ensure the plan is joined up across all customer touchpoints. This includes:
2. Activation and enablement of major campaigns effectively into channels and report KPI and metrics into the segment across CPS, SMB and WS
3. Bottom of funnel engagement and optimisation relevant to the field and WS team and customers
4. Specific customer demand marketing campaigns (including ABM), with ownership of the creative brief for digital teams / studio / agencies to create against
5. WS, SMB and CPS Events, hospitality, CAB and Customer Experience Centre
6. Vertical and thought leadership positioning relevant to large corporates and WS, in alignment with the marketing strategy
7. Nurture comms strategy, with ownership of the creative brief for digital teams / studio / agencies to create against
8. Segment specific quarterly and annual marketing investment. Tracking and monitoring ROI of marketing spend, setting KPI’s for all activity
9. Oversee and coordinate holistic review of all segment impacting marketing performance tracking and reporting and communicating these to stakeholders
10. People engagement
11. Management of all channel senior stakeholder material (BURs, MTP, Performance etc)
12. Major bid support through DBM programme
13. Small business support proposition
14. Adapting marketing support and activity to be relevant to the varying needs of the field teams, WS teams and SMB and setting high quality standards
15. Identifying field specific opportunities / focus areas for product and partnership team
16. Activating marketing strategy with relevant content, sales briefings, presenters, customer content etc
17. Lead, develop and motivate a high performing team within marketing
18. Significant contributing personality on the Marketing Leadership Team representing your team and the wider Marketing teams in general.
Skills required for the job
19. Broad understanding of the telecommunications market and adjacent markets, and the associated commercial drivers, specifically across all segments
20. Understanding the nuances of the various field teams across all segments
21. Understanding of the strengths and gaps of our competitors, the future needs of our customers, the ecosystem that drives consideration for BT
22. Knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business plans, budgets)
23. Ability to bring together data points, insight and analytics from multiple sources (internally and externally)
24. Skilled at collaborating with marketing colleagues to ensure our marketing plans are represented and communicated effectively to our internal sales channels, and which look joined up e2e for our customers
25. Stakeholder management utilising skills to engage, collaborate, input and recommend channel plan with proposed return metrics to manage stakeholders expectations
26. Interlock plan with marketing strategy and other marketing leads to ensure consistency and joined up e2e
27. Adept at clearly communicating your plans with the audience’s priorities in mind, bringing people along with you to deliver to the highest standards
28. Building partnerships and trust across BT
29. Drives a culture of inclusion, collaboration, transparency, safety and trust.
30. Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.
31. Curious and thinks big - create and communicate a bold direction that inspires results. They think differently and seek diverse perspectives to create new.
32. Ambassador for talent – grow, develop and share talent and future leaders across the business. Role model leaderships standards.
Our leadership standards
33. Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
34. Owning outcomes: I take the right decisions that benefit the broader organisation
35. Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
36. Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
37. Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
38. Building for the future: I build diverse future-ready teams where all individuals can be their best
With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally. We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive. As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.