About Us
Headline Events Ltd is one of the UK’s fastest-growing VIP sports & music hospitality companies. From world-class football and rugby internationals to Formula 1, major festivals, and global music tours, we deliver unforgettable experiences for our clients.
This is not a typical “hands-off” marketing manager position — this is about rolling up your sleeves, creating campaigns, driving traffic, and ensuring every piece of marketing we do converts into tangible business results.
The Role
Digital Marketing Manager – Manchester
Salary: £30,000 – £40,000 + Bonus (DOE)
Location: Manchester (Hybrid/Flexible working possible)
As our Digital Marketing Manager, you’ll be responsible for designing, implementing, and managing a marketing strategy that drives new client acquisition and supports long-term growth.
Your day-to-day will include:
Lead Generation & Campaigns
* Build and execute digital campaigns that generate consistent inbound sales leads.
* Develop lead funnels, landing pages, and email automation campaigns to nurture prospects.
* Analyse data and campaign performance to refine strategy and boost ROI.
* Implement paid advertising (Google Ads, PPC, social campaigns) with a focus on measurable returns.
Website Management & Optimisation
* Take ownership of our website and transform it into a true lead-generation engine.
* Manage SEO, on-page optimisation, and conversion rate improvements.
* Create engaging landing pages for key campaigns and events.
* Ensure the website reflects our brand, communicates value, and captures leads effectively.
Social Media & Content
* Redesign and manage all social channels (LinkedIn, Instagram, Facebook, TikTok, X/Twitter).
* Develop and execute a content calendar showcasing events, client success stories, and thought leadership.
* Create engaging graphics, videos, and reels that cut through and feel authentic.
* Manage paid social campaigns to expand reach and attract new audiences.
Client-Facing Marketing Materials
* Create professional, high-quality brochures, sales decks, and client proposals.
* Work with the sales team to design material that makes pitching easier and more effective.
* Produce event-specific collateral (emails, itineraries, VIP packages) that enhance client experience.
* Ensure all client-facing content reflects a premium, luxury brand voice.
Collaboration & Strategy
* Work directly with the Joint MD and sales team to align marketing with revenue goals.
* Manage the marketing budget with autonomy and accountability.
* Report regularly on KPIs, campaign performance, and ROI.
* Continuously test, innovate, and refine to keep us ahead of the competition.
About You
We need someone who’s both creative and commercially minded. Someone who thrives on results and isn’t afraid to take charge of an entire marketing function.
You’ll bring:
* Proven experience in lead generation (from scratch, not just maintaining existing pipelines).
* Strong skills in digital campaign management, paid ads, SEO, and analytics.
* A track record of optimising websites for inbound leads and conversions.
* Confidence in managing and growing social media accounts with engaging, authentic content.
* The ability to create high-quality, professional client-facing materials (brochures, decks, proposals).
* A commercial focus — you understand ROI, not vanity metrics.
* A “hands-on” attitude — willing to both create and manage, not just delegate.
What’s in it for you?
* £30,000 – £40,000 + bonus, depending on experience.
* Full marketing budget to implement your ideas.
* Direct support and mentorship from the MD.
* The chance to own the marketing function within a rapidly growing business.
* A platform to show what you can do — with the opportunity to grow into Marketing Director level.
* Involvement in some of the most exciting events in the UK sporting and music calendar.
This really is an unbelievable opportunity.
If you’ve ever wanted the chance to take ownership, build from a blank slate, and prove what great marketing can achieve — this is it.
Apply now with your CV and a short cover note telling us why you’re the person to take our marketing to the next level.
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