Social Media Channel and Content Manager
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Social Media Channel and Content Manager
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At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.
This position reports to: Head of External Communications - Process Automation
Your Role And Responsibilities
As the Social Media Channel and Content Manager for ABB Process Automation, you will develop and execute social media initiatives to enhance online presence and position ABB Process Automation as a leader in automation, electrification, and digitalization. You will manage social media channels like LinkedIn and YouTube, design and optimize content and campaigns, and collaborate with internal teams and agencies.
* Develop, oversee, and implement social media content programs aligned with ABB Group guidelines.
* Manage and optimize content on social channels, including LinkedIn and YouTube.
* Evaluate and establish additional platforms to enhance social influence.
* Collaborate with Digital Marketing Technology team on tools and strategies.
* Design, execute, and manage social campaigns to drive engagement and growth.
* Utilize paid and organic tactics, managing budgets and supplier relationships.
* Develop best practices for content creation and distribution, providing training and guidance.
* Stay updated on social media trends and algorithms to ensure success.
* Analyze performance metrics and adjust tactics accordingly.
* Implement SEO tactics across channels to improve visibility.
Qualifications For The Role
* Bachelor’s degree or higher in communications, marketing, or related field.
* Proven experience in managing social media, content creation, and performance analysis.
* Excellent writing skills, especially for platforms like LinkedIn and YouTube.
* Knowledge of platform algorithms, trends, and paid/organic strategies.
* Strong analytical skills and team collaboration abilities.
* Experience with SEO integration into social media strategies.
Ready to bring your social media expertise to ABB? Apply now!
More About Us
We value diversity and encourage applicants from all backgrounds. Visit www.abb.com to learn more about our solutions worldwide. #MyABBStory
Seniority level
* Entry level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Marketing Services
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