A global organisation is building a brand‑new centralised data & marketing technology team, and they’re looking for an Audience Strategy & Sepmentation Lead to help shape the foundations from day one. This role sits at the intersection of data, MarTech, and lifecycle marketing, supporting four brands and working closely with data engineering, data science, analytics, and journey teams.
If you enjoy turning customer data into actionable, commercially impactful audience strategies, this role offers the chance to influence how a major organisation activates customer intelligence across its entire marketing ecosystem.
Responsibilities
- Design and evolve segmentation frameworks across acquisition, engagement, retention, and value growth.
- Build behavioural, lifecycle, value‑based and needs‑based segments within the CDP.
- Own audience configuration and partner with Data Engineering & MarTech to improve identity resolution, consent handling, and data quality.
- Enable journey orchestration by supplying fit‑for‑purpose audiences for triggered, lifecycle, and always‑on programmes.
- Support experimentation through clean test/control groups, holdouts, and eligibility rules.
- Drive governance, documentation, naming conventions, and GDPR‑aligned best practice.
- Collaborate with analytics to define segment‑level KPIs and translate insights into optimisation opportunities.
You will need to be able to demonstrate the following:
Qualifications
- Proven experience in segmentation, audience strategy, or CDP‑led marketing enablement.
- Hands‑on experience with Oracle or Eloqua CDP (strongly preferred).
- Background in B2B marketing and operationalising CDP insights into digitally‑led buying journeys.
- Strong understanding of lifecycle marketing and personalisation at scale.
- Ability to translate data and behavioural insights into commercially aligned execution.
- Comfortable working in complex, global, matrixed environments.
- Highly detail‑oriented with a structured, governance‑first mindset.
- Collaborative partner to analytics, MarTech, and marketing operations teams.
You will join a brand‑new team and help build the foundations from day one. Influence the rollout of a new marketing technology stack launching in July. Have high visibility across analytics, MarTech, and commercial teams. There is the opportunity to shape audience strategy used across multiple brands, a blend of strategic ownership and hands‑on CDP activation.
Location: London (2 days/week onsite) Day Rate: £338/day (Inside IR35) Contract Length: 12 months (no extension) Start: ASAP – ideally before early August Hours: 35 per week
For immediate consideration, forward an up to date CV and apply today.
