ROLE OVERVIEW
Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.
At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
We pride ourselves on providing career development opportunities for all our team members, with a special focus on training and developing talent at Executive (entry-level) level.
This position is ideal for someone who is in the early stages of their Digital Marketing journey and who has a keen interest in SEO & content strategy in particular.
The overall purpose of this role is to support our Organic search account teams implement SEO and content activity for our clients. You will be responsible for the management and delivery of SEO and content activity for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.
The role will be dedicated to driving SEO performance through the day-to-day management and effective implementation for a number of key client accounts.
RESPONSIBILITIES
* Supporting SEO & Content leads with the development and implementation of Account Development Plans (ADPs) and client strategy for the team’s portfolio of clients, in order to sustain and grow client performance. Always ensuringclientfeedback is shared with Account Leads.
* Supporting client performance management activities including carrying out regular performancechecks for clients, flagging any issues, andadvocating for best practices & innovation towards client performance
* Ensuring all produced content fits in line with the client brand guidelines and is free of grammatical errors
* Understanding client content strategy, providing feedback internally and proactively on areas that could be considered
* Ensuring client profitability, getting approval from the SEO Account Director on costly pieces of work
* Collating& checking data for client reporting purposes in tangent with the Croudie Network, writing and communicating reporting summaries and executive summaries to a high standard
* Completing data analysis to spot trends, patterns, challenges, and successes using the support of the Croudie Network. Identifying and troubleshooting anomalies within SEO data and taking corrective actions
* Understanding and adopting the required communication and client service standards for each client in line with our client charter, and demonstrating excellent customer service throughout. This entails responding to client emails within 4 hours, being available for client calls, and ensuring there is adequate cover when absent
* Completing Croudie administration, project managing assigned work, ensuring briefs to the network are comprehensive &accurate, and quality checking returned work is to an excellent standard
* Training Croudies on clients and on ad hoc aspects of task requirements. Supporting the Development Manager on the development of Croud Academy
* Contributing to internal training & development modules and delivery sessions as required, supporting the Development Manager. Everyone is responsible to deliver training modules internally
* Advocating company policy and process, and supporting with client retention. Beingaware of and working toward business goals such as margin, and NPS.
* Completing journals daily to ensure all time is allocated to a high degree of accuracy
PERSON SPECIFICATION
* Degree-level education or equivalent/relevant work experience
* A strong interest in / passion for digital marketing and/or SEO
* Work experience in SEO or digital marketing is desirable
* Strong Microsoft Office / Google Drive skills which must include Excel / Sheets, Word / Docs and PowerPoint / Slides
* Proficiency in data entry, working with and managing numbers/data
* Proven track record of working to and meeting deadlines
* Proven time management skills and ability to manage tasks simultaneously
* Impeccable attention to detail
* A mathematical and analytical mind
* Ability to manipulate large amounts of data
* Strong communication, organisation, and presentation skills
* Experience working as part of a team to meet a common goal
* Customer service experience
COMPANY BENEFITS
Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsburyoffice and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
o Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
o 25 days holiday a year
o Discretionary annual performance based incentive
o Sale commission
o Recruitment referrals bonus
o Health & Wellbeing contribution
o Ride to Work scheme
o Railcard
o Season Ticket loan
o Home office chair and home office screen
o Free fruit, breakfast cereals, snacks and tea & coffee in the office
o Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
o Life insurance and income protection
o Medical Cash Plan
o Pension
o Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
o IPA Membership
o Peer to peer recognition scheme 'bonusly'
o Team off-sites/regular socials
o Year-round holiday parties
o Flexible working options
o Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your linemanagers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
OUR VALUES
At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
* In it together - our value on integration, collaboration and outcomes
* Eye on the future - our value on futurism, creativity and passion
* Generous in spirit - our value on people, development and inclusion
* Do what you say - our value on integrity and accountability
* Make a difference - our value on purpose and impact
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