Overview
Purpose position Grow the Jack Link's brand in the UK by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-lead initiatives to increase brand awareness, relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Jack Link's brand.
Responsibilities
* Implement brand strategy and brand positioning and evaluate effectiveness
* Grow the brand while educating on the benefits of the category
* Set up activations/engagement plans for the Jack Link's brand to achieve brand and commercial goals
* Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
* Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams
* Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
* Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets
* Support Shopper Marketing & Sales teams with necessary market, brand and product information
* Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications
* Manage marketing budgets within guidelines. Benchmark and understand competitor & market best practices
Qualifications
* University Bachelor / Master's Degree Experience
* +7 years (leading) FMCG marketing, with a focus on brand management including both communications, activation, portfolio management & innovation development and launches
* Project management & cross functional team working
* Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns
* Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration
* Market knowledge/track record in the FMCG environment in the UK, ideally also with experience in establishing new brands/new categories
* Strong planning and prioritisation skills • Apply business insights and knowhow
* Strong communication skills • Identify business driver and set into action
* Project-management, Manage complexity • Strategic thinker, strong executer and creative solver
* Customer/consumer focused
* Action oriented and able to influence others through clear and concise communication
* Highly self-motivated, resilient and agile
* Profound working experience in the UK market
Additional Information
* Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
* Work in an open, transparent, and inclusive culture with colleagues from all over the world
* Receive a salary at market level that fits your experience
* Experience a fast paced and dynamic work atmosphere
* Receive 27 vacation days, a good company pension plan and an annual bonus
* Boost your health with a ClassPass subscription and nutritious food offered by the company
* Attend our fun and engaging events
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